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What to Expect from Professional Services Marketing

Jul 10, 2014 | by Stacey Burke | Marketing Services
Most law firms engage in marketing to gain business and make money as a result. With a limited grasp of what marketing involves, and pocketbooks that often can dole out large sums of money, the law firm partner may wind up spending hundreds of thousands of dollars without being able to quantify results. From digital press releases to lawyer training courses to paid search advertising to the ever-elusive SEO, lawyers often can’t even have unrealistic expectations because they have... [MORE]

Why Your Law Firm Marketing Should Include SlideShare

Marketing your law firm digitally has changed rather dramatically over the past decade. Not only do lawyers of all practice areas now need to effectively use social media (at the very least LinkedIn), but they must also manage a substantial amount of SEO copywriting, including regular blogging. But how will people come to read that digital content? Inbound marketing.  Inbound marketing means what it sounds like – marketing designed to drive users inbound to your law firm website or... [MORE]

How to Measure the Success of Your Law Firm Blog

Most lawyers know by now that adding quality content on a regular basis to their law firm website is a crucial part of a successful digital marketing strategy. But, even if law firms are adding content to their websites, most do not monitor any metrics of blogging effectiveness. Legal Content Can Be Kind of Dull Creating interesting or compelling law firm website content must be done on a continuous basis, and you should always improve upon it. How many times can one write about... [MORE]

Reasons to Undertake a Law Firm Audit

Jun 12, 2014 | by Stacey Burke | Law Firm Audit
One of the components of my project-based work that I really enjoy is performing business audits for law firms. Some lawyers have called me thinking this means I am like a forensic accountant and will come in and scope out their books and give tax advice. Instead, what I mean by audit in this context is ripping off the Band-Aids, opening the curtains, and exposing everything that goes on in your law firm to a neutral third party for evaluation. As an almost 13-year lawyer, I... [MORE]

Stacey's Life Lessons: Legal Marketing Beyond the Bar

Jun 04, 2014 | by Stacey Burke | Stacey E. Burke
For my 38th birthday, I decided to write a more personal post. While I spend my days (and nights and weekends) talking, teaching, and marketing, I myself am the heart of this business.  And I think it is important to share the human side of my business so I chose to make a list of principles or concepts that I have learned so far in my short life, and I let my daughters each add one in as well.  The three of us sat in my bedroom and went over the whole list, with me explaining why I... [MORE]