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Top Ten Reasons We Hate Case Management Software

Legal industry software has come a long way over the past few years. Case management software used to require a local server and make remote or mobile access virtually impossible. Despite improvements in user interface, accessibility, and customization, case management software is still considered largely a necessary evil by most law firms.  Successful client matter management depends on formalized workflows, good quality people, agreed-upon documents, secure and consistent data,... [MORE]

Google Now Shows Tweets In Search Results

In May, Google and Twitter partnered to bring tweets into mobile search results. This partnership and the subsequent mobile indexing of tweets as organic search results were huge for Twitter and social media users like me. Google updated its original announcement that it will now also be including tweets within search results on desktop as well, and in English everywhere. Why Google Indexing Tweets is Great For Twitter More information is indexed and available to... [MORE]

The Top 10 Reasons Email Signatures Have Issues

This blog post contains an interactive exchange between longtime legal industry marketing expert and attorney Stacey Burke and Nick Lindauer, the Vice President of Operations and Client Services for one of Houston’s most successful digital marketing agencies, Forthea.   The development and implementation of a company-wide email signature appears to be simple, but is surprisingly complex. No matter how detailed the coding process, something always can (and will) go wrong. Email... [MORE]

How Do I Take It To The Next Level?

I am fortunate to speak to at least 20 or 30 lawyers each week, if not more, and many of them ask how they can take their practice “to the next level.” Often, this means that the voice on the other end of the telephone is a solo practitioner or a small firm partner looking to grow their practice in a financially healthy way. Other times, the caller may work at a firm with a good book of institutional business, but has never undertaken digital marketing. Many lawyers want to know if... [MORE]

How to Avoid Law Firm SEO Scams

Aug 12, 2015 | by Stacey Burke | Google | SEO
On every lawyer listserv I belong to, in every marketing group I attend, on almost every phone call I have with a potential law firm client, I am asked the same thing – can you do my SEO or have you heard of so-and-so random SEO provider? I wonder if people even really know what SEO means beyond the tantalizing “appearing ‘page one’ on Google.” SEO should be undertaken only as part of a comprehensive plan designed to build value over time. Search engine optimization that sounds too... [MORE]


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