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Out With The Old and In With The New: Website Trends That Need to End and Five New Trends for 2018

Website design trends come and go as technology evolves over the years. Some trends have a natural death as better options become available, such as Adobe Flash. Some seem like a good idea because they are easy, like widgets. And some are complete mysteries, like the rise in hamburger menus for desktop website design. All three of these trends need to end with 2017, and here’s why: Adobe Flash  Adobe Flash is software that was widely used by website designers and developers at the... [MORE]

Why Yelp Should Be A Part of Your SEO Strategy

Nov 08, 2017 | by Emma Hanes | Social Media Marketing | SEO
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp. What Is Yelp? Yelp is an online directory where users can leave reviews directly on a directory listing. Yelp grew to popularity originally as a directory for restaurants, but... [MORE]

Direct Mail For Law Firms In The Digital Age

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, some sources say that up to 64% of people visit a website because of direct mail they receive. As with most... [MORE]

Optimize Your Social Media Networks in One Hour

Oct 25, 2017 | by Amanda Taylor
Social media is without a doubt one of the best ways to increase awareness of your law firm and the work that your lawyers do each and every day.  Last month we talked about creating the perfect social media designs. What comes after that? Now that you’ve created your social profiles, you want to make the most of your social media efforts and continue to grow your audience. In order to do this you need to perform the occasional social media tune-up. Updating and improving your... [MORE]

Page Not Found: Most Common Website Error Codes And What They Mean

Oct 09, 2017 | by Emma Hanes | SEO
Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value.  Where To Find Error Codes  To keep your website in tip top shape, you need to regularly audit your site for error codes. This can easily be... [MORE]


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