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5 SEO Myths Busted

Jul 17, 2018 | by Emma Hanes | SEO | Google Analytics
Search engine optimization or SEO is both complicated and always changing. Because of this, many SEO myths get disseminated that are hard to shake. Here are five SEO myths busted.   Google Analytics is bad for my website. Let me be absolutely clear: Google Analytics is in NO WAY bad for your website. It will not hinder your website performance, affect the user experience, or cause any negative effects. If someone is telling you Google Analytics is bad for your website, they are... [MORE]

Facebook Advertising is Changing. Here’s What You Need to Know.

Facebook’s advertising platform dates back to the first introduction of Facebook in 2004, undergoing significant changes over the years to become the powerhouse advertising platform it has become today. Facebook generates a staggering 98% of its global revenue from its advertising platform alone – an estimated $40 billion in 2017. And with more and more additions to the platform rolled out on a seemingly incessant basis, Facebook shows no signs of slowing down its investment in... [MORE]

Publishing Content on LinkedIn

While some lawyers still abhor social media as a whole, even the most resistant are at least members of LinkedIn. This is due, in part, to LinkedIn operating as a professional social network. As individual attorneys should be engaging in business-to-business marketing (B2B) as part of their business development and marketing efforts, LinkedIn is a great fit for lawyers looking to network online. LinkedIn ranks high as a B2B social media platform, and with 500 million users as of... [MORE]

What to Look For When Submitting an Article For Publication

Many lawyers work to broaden their public exposure and community outreach by participating in CLEs, speaking on panels, and participating in other events. Lawyers can also obtain industry recognition by submitting articles for publication. While this may seem like a simple task, there a process should be followed—regardless of the publication—to ensure nothing is missed along the way. Read and Reread Publication Requirements It can be tempting to begin writing immediately when you... [MORE]

The Dos and Don’ts of Social Media Automation for Law Firms

Jun 21, 2018 | by Amanda Taylor
There is no doubt that social media automation tools make digital marketing easier. Scheduling, optimizing, and responding to social media posts all day long on multiple channels can be overwhelming; and honestly, who has time for that? While social media automation is certainly a more efficient, accommodating way of managing social media tasks, there is absolutely a right way and a wrong way to use these tools. Read below to learn our dos and don’ts when it comes to social media... [MORE]


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