Business solutions for law firms
Law Firm Marketing | Law Firm Infrastructure | Law Firm Excellence
You Are Here:
Home » Blog

Blog

The Fundamental Marketing Emails Your Law Firm Should be Sending

Jun 22, 2016 | by Amanda Taylor | Email Marketing
There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing.  While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a particular message, and on average has a much higher potential of actually being seen by your audience... [MORE]

What Is SEO and How Does It Affect Your Law Firm?

Jun 14, 2016 | by Emma Hanes | SEO
Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results. Understanding Search Engine Results If you’re standing in line at the grocery store and you see the magazine The National Enquire with a... [MORE]

Why Your Law Firm Should Throw An Event

Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g. SWSW, sporting events, and large product launches). Live events have even been called a “critical component” of every... [MORE]

Home Is Just A Click Away

When working with clients on a new website design, one question seems to pop up time and again: should the design incorporate a “home” button or link? Should we list the word “Home” in the main navigation menu, or will our logo suffice as a navigational tool for returning to the home page? The answer isn’t straightforward, unfortunately, and there are pros and cons to both options. The Benefits of a Home Link In the early 2000s, the Internet was still a relatively new and novel... [MORE]

Top 5 Reasons Your Law Firm Should Have A LinkedIn Company Page

With a seemingly endless number of social media platforms available, you may be unsure which ones are right for your law firm. While you might have your own individual LinkedIn profile, many companies fail to build out a comprehensive Company Page, which is a missed opportunity. Here are five reasons you should have a LinkedIn Company Page: LinkedIn is the world’s largest professional network. Creating a presence for your law firm on LinkedIn means increasing brand awareness,... [MORE]


Stacey e burke affiliation