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What is a digital marketing audit and why is it important for a law firm?

Getting your law firm to have a sustainable position online may take months, if not years. It is a huge and expensive task that demands both a long-term commitment and ongoing work on an indefinite basis. When your digital marketing efforts are fruitful in getting you the online authority you want, it does not mean you are finished – and techniques that worked to get you there eventually become obsolete. Therefore, a regular audit of your digital assets can be invaluable for gauging... [MORE]

How to Find the Right Speaking Engagements for Your Firm

Oct 23, 2018 | by Elizabeth Flake | Law Firm Branding
If you’re an attorney, chances are you’ve more than likely had to attend various continuing legal education courses in order to maintain an active license and to further your legal education after law school. However, what if in addition to attending these events, you also wanted to raise the visibility of your law firm by speaking at the event?  As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is... [MORE]

Social Media Metrics You Should Actually Care About. Part 2: Twitter

Oct 11, 2018 | by Amanda Taylor
In the first part of this series, we covered Facebook analytics that are especially important to pay attention to when it comes to tracking the progress of your social media efforts. Now it’s time to talk Twitter analytics. While the analytics available on Twitter are slightly less detailed than Facebook, they aren’t any less important. As mentioned in our last post, it’s important not to waste time analyzing the unhelpful numbers. Focus on evaluating figures that directly impact... [MORE]

How To Have a Successful Fourth Quarter

Sep 12, 2018 | by Stacey Burke | Marketing Services
Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it's probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year - in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remaining months of 2018: Reevaluate Your Business... [MORE]

Why Long Form Video Content Should Be Included in Your Marketing Strategy

Sep 06, 2018 | by Elizabeth Flake | Video Marketing
When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. These can range from cooking tutorials and news clips to just the silly viral videos that make us smile throughout the day. This all comes from the accepted notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. While this... [MORE]