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How To Tackle The First Quarter Of 2017

The first quarter is important because it sets the pace and tone for the year.  This quarter is the foundation from which the rest of 2017 will be built. Do not rest on your laurels thinking you have plenty of time left to get it right this year. If you do, you will find yourself scrambling in the fall and dismayed by the end of the year. Law Firm To-Do List For Q1  Review performance goals and see where you are. What did you learn from your 2016 successes that you can repeat... [MORE]

Thinking Inside The Box: What Is The Google Answer Box and What Does It Mean For Your Law Firm?

Jan 11, 2017 | by Emma Hanes | SEO | Content Marketing
If you’ve used the Google Search Engine lately, you might have noticed a new feature, the Google Answer Box, which prominently displays a detailed result above all other organic search results and paid ads. The Google Answer Box marks a significant shift in the way Google displays search results, and law firms seeking a competitive edge can use the Google Answer Box to their advantage. Say Hello To Knowledge Graph Google’s sole goal is to provide the best search results possible... [MORE]

A New Year in Website Design: Trends for 2017

Last year was a big year in terms of development updates and changes for websites, especially with the launch of Google’s new Accelerated Mobile Pages platform and Facebook’s Instant Articles. Mobile traffic continued to climb, as did mobile advertising – with predictions that by 2019, mobile advertising will represent 72% of all US digital ad spending. With all of the discussion surrounding development updates, search engine algorithm shifts, and the onslaught of mobile... [MORE]

Competitor Analysis: Is Your Law Firm Marketing Keeping You Ahead of the Curve?

When it comes to marketing a business, it’s important to know what you’re up against. While it would be nice to solely rely on your firm’s strong lawyers to bring in the business, that’s simply not enough. How do you know your firm is taking the right steps toward an effective marketing strategy? Understanding what other law firms are doing and how yours is stacking up against their efforts is one way to find out. A competitor analysis will help your firm establish what’s already... [MORE]

Expert Level Unlocked: Becoming The Go-To Lawyer

Achieving Expert Status as an Attorney  As a practicing lawyer in a very competitive location in a highly competitive practice area, it was crucial to find a way to differentiate myself from the pack. How can a younger lawyer develop a unique competitive advantage in an already saturated market?  What makes one lawyer capable of charging and receiving a significantly higher hourly rate than another? How do I become viewed as a trusted advisor to my clients? Having not only your... [MORE]


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