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New Year, New Hires: Best Hiring Practices for Law Firms

Hiring a new employee can be incredibly daunting. At least one person at your law firm will have their work hours reallocated to combing through potentially hundreds of resumes, enduring back-to-back phone interviews, and finally selecting someone with no guarantee about how he or she will work out. While the process can seem overwhelming, keep in mind this can be a great opportunity to define your firm’s corporate culture, inject new energy and ideas into the firm, and ultimately... [MORE]

Google My Business and Google Plus Pages For Law Firms

Jan 11, 2018 | by Stacey Burke | Social Media Marketing | Google | SEO
As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms. To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My... [MORE]

Easy Ways to Jump into Live Video in 2018

Jan 02, 2018 | by Amanda Taylor
Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded. Recently, firms are using live video as a tool to reach larger audiences with their information, boost their... [MORE]

What Your Brand Identity Says About Your Law Firm

Dec 13, 2017 | by Lisa Hopkins | Law Firm Branding
Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of the firm’s marketing efforts, will result in a more powerful and cohesive message to potential new clients and referral... [MORE]

5 Google Analytics Filters You Should Be Using

Dec 04, 2017 | by Emma Hanes | Google Analytics
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1. Internal IP Filter – If you have ever visited your own website, then you need to be using an internal IP filter. You don’t want the time you or your employees spend on... [MORE]


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