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Recent Google Algorithm Updates

May 22, 2018 | by Stacey Burke | Google | SEO | Google Analytics
Google has rolled out a number of algorithm updates recently. The beginning of 2018 has been extremely turbulent for search engine rankings as websites still recovering from previous updates have been tossed up again by these newly rolled out updates. One of the most notable updates was confirmed by Google and occurred mid-March. This was a “broad core algorithm update” that impacted the appearance and rankings of some websites in search results. Glenn Cabe and others dubbed this... [MORE]

5 Common Misconceptions about Marketing for Law Firms

Contrary to popular belief, not all marketing is created equal. You wouldn’t market for a restaurant the same way you would for a retailer, and the same goes for marketing your law firm. While there are misconceptions when it comes to marketing, there are many more when it comes to the ethics and methods surrounding law firm marketing. Most law firms need and desire to offer their best services to their potential clientele, which begs the question of how law firms can then separate... [MORE]

Finding Your Law Firm’s Social Media Voice

May 10, 2018 | by Amanda Taylor
Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet. Step 1: Strategize Just as a company must... [MORE]

Four Google AdWords Advertising Policies Lawyers Need To Know About

Apr 30, 2018 | by Emma Hanes | Google AdWords
Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world or just down the street. Unfortunately for lawyers, a number of Google AdWords advertising policies make running AdWords campaigns practically impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search... [MORE]

Beyond Traditional Marketing: Four Innovative Ways To Promote Your Law Firm

Apr 27, 2018 | by Lisa Hopkins
Your law firm has updated all of its digital assets, you’re posting regularly on social media channels, adding content to the website once a week, and scheduling your Q2 e-newsletter to go out. Now what should you do in terms of marketing?? Below are four innovative ways to market your law firm you may not have tried… yet. Hosting a Free CLE Event Every attorney needs Continuing Legal Education (CLE) hours in order to remain in good standing with the bars of his or her various... [MORE]