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Is Your Law Firm Website Mobile-Friendly?

A mobile-friendly website is no longer an extravagance or supplemental option for law firms these days. A website that is compatible with smart phones is an absolute necessity if you want to keep generating business and attention from new clients. Today, more than 200 million adults in the United States own a smart phone and are accessing the Internet via phone more often than desktop computers. If your law firm’s website is not yet mobile-friendly, we illustrate below why you... [MORE]

10 Ways Lawyers Can Promote Their Blogs

Oct 14, 2016 | by Stacey Burke | Content Marketing | Blogging
Content marketing has become an integral part of law firm digital success. Adding content to your law firm website lets search engines know you are keeping things fresh and draws in new readers with compelling, timely content. Before you promote your blog posts, you should make sure your posts utilize at least the basics of law firm blogging best practices. The basics include:  Drafting blog posts of 350 words or more Making sure you have completed metadata for your blog... [MORE]

Extra! Extra! How To Use Google News For Your Law Firm

Oct 04, 2016 | by Emma Hanes | Google | SEO | Content Marketing
Search engine optimization is a marathon, not a sprint, and while many law firms implement long-term SEO strategies, one potentially quicker SEO approach that might work for you that nearly all law firms completely overlook is Google News. You have likely seen Google News headlines appearing in organic search results, but have you ever considered how these Google News headlines are generated and how they could become a source of new leads for your firm? Probably not, but here’s why... [MORE]

Why Am I Not Ranking On Google?

Sep 29, 2016 | by Lisa Hopkins | Google | SEO
Somewhere in the three to ten days after we launch a new website for a client, I am invariably asked, “So when we will start ranking on page one of search results?” There seems to be a common misconception that a brand new website will immediately get noticed by Google and start appearing on the very first page of search results. That’s just not going to happen. Ever.  Search engine optimization takes time and effort, and I can guarantee you no website begins ranking overnight.... [MORE]

Is It Time For A Legal Branding Makeover?

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)? We are talking about the entire digital image of your law firm. Revamping your brand... [MORE]