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Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

Dec 05, 2016 | by Emma Hanes | Google Analytics
Managing a law firm website isn’t easy. It takes a lot of work to get a great website up and running and that’s only the beginning. Once you manage to get your website up and running, you will need to analyze your website’s performance data in Google Analytics to understand what is and what isn’t working. But can you really trust your website’s data? Maybe not. Websites are susceptible to something called Ghost Spam, which can corrupt your analytics and feed you false information.... [MORE]

Negative Nellies: How To Handle the Bad Reviews

Nov 28, 2016 | by Lisa Hopkins | Google | SEO
Last week we discussed just how important online reviews are for for digital marketing and brand management.  Like it or not, potential clients depend on ratings and feedback to form opinions about your law firm before even landing on your website or stepping foot in your office. So now that your law firm understands how imperative reviews are, what happens when you receive a bad review? Debbie Downers are Real The first thing to remember about negative reviews: unhappy people are... [MORE]

Seeing Stars: The Importance of Reviews and Ratings

Nov 21, 2016 | by Lisa Hopkins | Google | SEO
In today’s digital era, everyone’s a critic. Yelp, Facebook, Google, Foursquare… the Internet is rife with locations for both happy and dissatisfied clients to leave their opinions about your business. Good reviews and ratings can help establish local search engine optimization credibility for smaller law firms, allowing them compete with larger firms. But a bad review? Bad reviews can be detrimental to a business’s online credibility. Everyone’s Doing It  Before the ubiquitous... [MORE]

4 Simple Ways To Drive New Clients To Your Website

Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site. 1. Create Valuable Content I’m sure you’ve heard this one before. The content you provide is key to attracting... [MORE]

Make Business Cards Great Again

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade... [MORE]


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