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5 Easy Tips For Mastering Evergreen Content For Your Law Firm

Content marketing should play a major role in your law firm’s strategic communications plan. In traditional marketing, companies communicate one-way – by overly promoting themselves and what they’re selling to potential customers regardless of consumer interest. In contrast, content marketing is designed to educate potential consumers, empowering them to make informed purchasing decision, including reaching out to a law firm. However, this doesn’t mean there is no place for talking... [MORE]

Does My Law Firm Need A Brochure?

Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made. If a prospect... [MORE]

How Search Is Changing In 2017

Feb 06, 2017 | by Emma Hanes | Google | SEO
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there will be some big changes coming throughout the next year. To stay ahead of competitors, law firms need to quickly adapt and implement new strategies to work with search engines and not against them. Here are five ways search is changing in 2017:  People are asking questions via voice search. Well this one isn’t really... [MORE]

Is Your Website Secure? It Should Be.

Over 40% of the word’s population uses the Internet, equating to 3.26 billion users. Four million Google searches are conducted worldwide each minute of everyday. And in a recent study, one-fifth of all Americans reported being on the Internet “almost constantly.” There is no question about it: we now consume more information, purchase more products, and research more companies online than every before. But what secures information provided online, and should you implement security... [MORE]

Your Law Firm and Video Content: The Time Is Now

There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content. According to Cisco, video will account for 69% of all consumer internet traffic in 2017. It is projected that by 2019, global internet traffic from videos will make... [MORE]


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