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Why Hiring A Social Media Marketing Manager Is The Right Idea For Your Law Firm.

While many people think of social media as a hobby, side project, or even a nuisance, some people make an entire career out of it, or even build a business from it. Social media is easily one of the most powerful marketing tools out there and should be a part of any business' holistic marketing strategy, and law firms are no exception. If you’re one of the skeptics thinking, “why would my law firm need one person to handle such a tiny task in my grand marketing scheme,” read... [MORE]

Website Key Performance Indicators Your Law Firm Should Be Tracking

Data, data, data. While a law firm might have the prettiest website of its competitors, those good looks are all for nothing if you don’t keep track of your website’s key performance indicators. The ability to understand user behavior on your website and to adapt the website to best serve them will get the most value out of that gorgeous website. Law Firm Website KPIs You Should Be Tracking: Session duration – Knowing how long visitors spend on your website is extremely... [MORE]

How To Choose A Law Firm Website Hosting Provider

When launching a new website, deciding on a hosting provider can be a complicated sea to navigate. Hosting providers are a dime a dozen, and determining which option is best for your firm can be tricky. There are a variety of factors to account for, some more technical than others. We break down the main factors to consider and discuss which questions to ask a potential provider. What is Website Hosting? First, let’s break down the two main elements of a website: domain name and... [MORE]

The Fundamental Marketing Emails Your Law Firm Should be Sending

Jun 22, 2016 | by Amanda Taylor | Email Marketing
There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing.  While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a particular message, and on average has a much higher potential of actually being seen by your audience... [MORE]

What Is SEO and How Does It Affect Your Law Firm?

Jun 14, 2016 | by Emma Hanes | SEO
Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results. Understanding Search Engine Results If you’re standing in line at the grocery store and you see the magazine The National Enquire with a... [MORE]

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