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Speaking Opportunities for Lawyers in 2015

Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us. Speaking in front of a target audience, whether potential customers or other... [MORE]

Using Holiday Downtime for Law Firm Marketing Reflection

From the week of Thanksgiving through the end of the year, many lawyers begin thinking more about holidays and family time than work or litigation. The same holds true for potential clients. So – do we wait until mid-January to resume our business development? Or, do we take advantage of the holiday season downtime to evaluate, plan, and budget so that we can crush it in 2015? Making a List and Checking it Twice You could take the end of the year to relax, but when your... [MORE]

Checklist for Starting Your Own Law Firm

Well, you’ve done it.  You’ve left your law firm and decided to open your own firm.  And that idea that sounded so tantalizing while still a fantasy in your mind is now much more stressful when facing the real life decision making process that is staring you in the face. Deciding to go solo doesn’t have to be overwhelming. Organizing your expenditures and tasks around a budget and timeline will help you to create the most secure foundation for a successful future.  Entity... [MORE]

Lawyers Should Use LinkedIn: An Update

Last August, I wrote “LinkedIn for Lawyers in 2013.” At that time, LinkedIn had more than 187 million members. Now, just one year later, LinkedIn has over 300 million members, 100 million of whom live in the United States. In 2013, my top five tips to lawyers for optimizing LinkedIn included: (1) Build out your LinkedIn profile, (2) Upload a professional picture, (3) Personalize your LinkedIn headline, (4) Customize your LinkedIn URL, and (5) Export your connections for upload and... [MORE]

Components of Law Firm Business Development Success: Referral Sources

Oct 15, 2014 | by Stacey Burke | Business Development
As discussed in last week’s blog post “Components of Law Firm Business Development Success: Clients,” true biz dev starts with maintaining what you’ve already built. Lawyers and staff alike must make consistent and concerted efforts to maintain the law firm’s referral sources as well as its clients.  Finding new referral sources is something that can be rather easily integrated into the lives of most extroverted people – just start talking to strangers, the nice ones. If you meet... [MORE]

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