Business solutions for law firms
Law Firm Marketing | Law Firm Infrastructure | Law Firm Excellence
You Are Here:
Home » Blog

Blog

Ethical Legal Marketing and Determining Your Return on Investment

Apr 24, 2016 | by Stacey Burke | Marketing Services | Google
Thank you to DJ Seidel and the Houston Bar Association Law Practice Management Section for having me speak in Judge Smoots-Hogan's courtroom this past week. I enjoyed the setting and the company. The goal of my presentation was to address the following questions that lawyers commonly ask me about their firm's marketing decisions: How much can my law firm spend on marketing? How much should my law firm spend on marketing? What marketing services should my law firm spend money... [MORE]

Six Things Law Firms Can Do To Rock Local SEO

Local SEO is what it sounds like – optimizing a website for searches related to the geographic location in which you practice law.  Almost all people searching for local services do so online these days. And, if someone is searching for a local lawyer, you don’t even have a chance to compete for their business if you do not optimize your website for local search. Building up your law firm’s local SEO is one of the few digital undertakings you can work on that will be truly... [MORE]

Digital Marketing Is Not Just For Plaintiffs’ Lawyers Anymore

How It Used To Be It seems like only a few years ago that the only lawyers who dared to advertise online, showcasing their case results, awards, certifications, honors, and other such selling points were members of the plaintiffs’ bar. While lawyers seeking to help victims of negligence fought hard to get the right to advertise in a meaningful way to potential clients that might otherwise not find them, lawyers in many other practice areas maintained their disdain for advertising... [MORE]

Marketing Your Law Practice

Last week I had a great time speaking in Boca Raton, Florida at the American Association for Justice Women Trial Lawyers Caucus Leadership Summit. This event occurs only every other year. I had the pleasure of speaking with a fantastic co-panelist, Megan Hargroder. We put the presentation together in Google Docs and the formatting is a bit messy on a few slides from transitioning it between Google -> PowerPoint -> SlideShare -> My Blog, BUT it's still awesome enough to... [MORE]

The Stages of New Case Intake

Every law firm has clients, and every law firm gets its clients from somewhere. The clients can arrive either as leads or as already signed clients. Either way, formal processes and procedures should be set in place for the handling of inbound leads and clients so that no potential business falls through the cracks. Regardless of whether or not you take the case, intake plays a large part in how your firm represents itself publicly, and each potential client must be treated with the... [MORE]


Stacey e burke affiliation