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How To Welcome Your New Client

No matter what type of practice you have or the size of your law firm, welcoming a new client in a meaningful way remains important. Kicking off someone’s first experience with your business provides an excellent opportunity to showcase your customer service and start things off on the right foot. The initial welcome can help keep client expectations reasonable and build the trust and confidence that you need to succeed.  The welcome message is critical — it is one of the single... [MORE]

What Is Podcasting And How Can It Boost My Law Practice?

Aug 17, 2016 | by Amanda Taylor | Marketing Services
Podcasts  If you’ve been living under a rock lately and haven’t heard of podcasts (think hybrid of broadcast and iPod) you’re missing out on a major value-added vehicle here. A podcast is an audio show, usually made up of a series of episodes, which can be downloaded from a computer, smartphone or Mp3 player. Anyone with a computer and Internet connection can create and circulate a podcast. Listeners are able to subscribe to podcasts, download them and then listen at their... [MORE]

Everything Is Interesting: Making Traditionally Boring Topics Relevant

Aug 09, 2016 | by Emma Hanes | Content Marketing | Blogging
If your law firms implements a content marketing strategy like blogging, you will quickly be faced with a very harsh reality: the field of law is boring to people who don’t work in it. The old saying, “write what you know,” often falls short when lawyers try to become bloggers because what do lawyers know? The law. And what is the law? Boring.  So how can law firms blog successfully? Although the law is generally boring to the layperson and average Internet user, a small kernel of... [MORE]

Legal Marketing Questions: Return on Investment

Aug 01, 2016 | by Stacey Burke | Marketing Services
In the final quarter of 2015, I polled several lawyers whose opinions I respect to find out what marketing challenges they face and what marketing questions they would like answered. I compiled this information, and I hope to address the hottest issues on a repeated basis in my writing and speaking engagements for 2016.  In 2015, Jim Perdue, Jr. and his law partner Don Kidd, transitioned their law firm website, social media, and online marketing program from “a vendor with whom we... [MORE]

Why Hiring A Social Media Marketing Manager Is The Right Idea For Your Law Firm

While many people think of social media as a hobby, side project, or even a nuisance, some people make an entire career out of it, or even build a business from it. Social media is easily one of the most powerful marketing tools out there and should be a part of any business' holistic marketing strategy, and law firms are no exception. If you’re one of the skeptics thinking, “why would my law firm need one person to handle such a tiny task in my grand marketing scheme,” read... [MORE]

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