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Directory Listings Are A Law Firm’s Best Friend

Jul 17, 2017 | by Emma Hanes | SEO
Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients. The benefit of having up-to-date directories is that you can drive traffic to your law firm website and/or provide contact information for users ready... [MORE]

Link Building For Lawyers

Jul 10, 2017 | by Stacey Burke | Google | SEO
What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google. Link building used to be easy – the more links, the better your website ranked. Until... [MORE]

Why Email Marketing and Social Media Go Hand In Hand

Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active player in the marketing game. Though the two marketing strategies seem different on the surface, they... [MORE]

A Video is Worth a Thousand Words

Jun 29, 2017 | by Lisa Hopkins | Video Marketing
As we’ve written about previously, client reviews are an incredibly important part of a digital marketing strategy. They serve as a verification point for your law firm, complete with an actual person’s opinion to listen to. With the rise in video across the digital sphere, obtaining video testimonials from your clients is a great way to showcase your law firm in a fresh manner. Having clients speak on camera about their experience with your law firm not only provides much of the... [MORE]

How To Turn Your Law Firm Website Into A User Converting Machine

Jun 20, 2017 | by Emma Hanes | Law Firm Website Design
A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to contact your law firm. If you are receiving very few leads from your website, you’re going to need to make... [MORE]


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