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Is It Time For A Legal Branding Makeover?

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)? We are talking about the entire digital image of your law firm. Revamping your brand... [MORE]

You Get What You Pay For: What To Know Before Hiring A Freelance Writer

Sep 07, 2016 | by Emma Hanes | SEO | Content Marketing
Lawyers are busy, so when it comes to creating content for websites or blogs, many hire freelance writers. Even marketing agencies might rely on freelance writers to tackle large projects. With no shortage of freelance writers available, this is a great way to ensure your law firm implements a successful and effective content marketing strategy.   But not all freelance writers are created equal. You might be thrilled that $40 can get you a blog post or page of content for your... [MORE]

The Hot New Google Ranking Tool: AMP

Aug 30, 2016 | by Lisa Hopkins | Google
Let’s face it: we all live on our phones today. Emails are answered on the fly, the soothing tone of the map lady directs us to our destination, and dinnertime debates can be settled with a quick Google search. Smartphones and mobile devices now represent 65 percent of all digital media time, and that number is only projected to increase. Google has already made changes to its algorithm to accommodate increasing mobile search volume. In April 2015, Google released an update... [MORE]

How To Welcome Your New Client

No matter what type of practice you have or the size of your law firm, welcoming a new client in a meaningful way remains important. Kicking off someone’s first experience with your business provides an excellent opportunity to showcase your customer service and start things off on the right foot. The initial welcome can help keep client expectations reasonable and build the trust and confidence that you need to succeed.  The welcome message is critical — it is one of the single... [MORE]

What Is Podcasting And How Can It Boost My Law Practice?

Aug 17, 2016 | by Amanda Taylor | Marketing Services
Podcasts  If you’ve been living under a rock lately and haven’t heard of podcasts (think hybrid of broadcast and iPod) you’re missing out on a major value-added vehicle here. A podcast is an audio show, usually made up of a series of episodes, which can be downloaded from a computer, smartphone or Mp3 player. Anyone with a computer and Internet connection can create and circulate a podcast. Listeners are able to subscribe to podcasts, download them and then listen at their... [MORE]


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