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Components of Law Firm Business Development Success: Referral Sources

Oct 15, 2014 | by Stacey Burke | Business Development
As discussed in last week’s blog post “Components of Law Firm Business Development Success: Clients,” true biz dev starts with maintaining what you’ve already built. Lawyers and staff alike must make consistent and concerted efforts to maintain the law firm’s referral sources as well as its clients.  Finding new referral sources is something that can be rather easily integrated into the lives of most extroverted people – just start talking to strangers, the nice ones. If you meet... [MORE]

Components of Law Firm Business Development Success: Clients

Oct 08, 2014 | by Stacey Burke | Business Development
Business development is all about making the connection between those who potentially or actually have a need and those who can service that need. In the legal world, our services are not only needed by potential clients, but also by other lawyers. It is essential to the growth and success of your law firm that the greater legal industry is aware of your firm, your practice areas, and what makes you different or unique. So many referrals are lost simply because a lawyer does not... [MORE]

Digital Marketing: The Basics in 20 Minutes or Less

I was honored to Co-Chair the Houston Trial Lawyers Association Law Practice Management CLE this year with my friend Marc Whitehead. We not only chaired the event, picked the topics, and lined up all of the speakers, we also spoke on a panel ourselves. Thank you to now Past President Peter Kelly for selecting us to execute this event, and for resurrecting it after a few years of its absence. Marc and I are both very interested in and very involved in a variety of marketing groups.... [MORE]

What is the Difference Between SEO and SEM?

Sep 24, 2014 | by Stacey Burke | Marketing Services | Google | SEO
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) – they sound alike but they are not the same thing. Both are broad categories referencing strategies used online to improve search engine results, overall market saturation, and brand awareness. The broader category is SEM, which actually encompasses SEO. Where SEO focuses solely on organic or natural search results, SEM uses digital advertising to target more specific audiences with precise messages. Many lawyers... [MORE]

Top 10 Lawyer Marketing Mistakes

I spoke in Chicago at the first ever AAJ Marketing Seminar: How to Promote and Manage Your Practice. I was asked to speak about the top marketing mistakes I see law firms make. While I could have spoken for hours, I chose to limit myself to 10 issues, addressing several in depth in my hour-long presentation. What Am I Doing Wrong? 10 Biggest Marketing Mistakes: Focusing on one component instead of creating a comprehensive strategy Failure to monitor social media Poorly... [MORE]

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