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Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

Apr 11, 2017 | by Emma Hanes | Google Analytics
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager. What Is Google Tag Manager? Google Tag Manager (GTM) is a... [MORE]

Your Face Here: Five Tips for Perfect Headshots

Apr 05, 2017 | by Lisa Hopkins | Headshots
In the age of the “selfie,” posing for professional headshots can seem outdated and expensive. Almost everyone has a phone or other mobile device with an amazing camera, so why spend the money to have photos taken? The answer is easy: projecting an image of success and professionalism bolsters your law firm’s legitimacy. It communicates the firm takes its image seriously. Below are my top five recommendations for photo shoots. What to Wear Wear solid, muted tones, including... [MORE]

Content Curation For Lawyers

With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself. Finding that content, however, requires content curation.  What Is Content Curation?  When you engage in the curation of relevant legal... [MORE]

Common Branding Mistakes Your Law Firm Might Be Making:

Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned.  There’s more to branding than just throwing a logo on all of the content you create and share on the web. In order to build a great brand, be sure to avoid the common pitfalls in law firm branding mentioned below. 1. No Focus Overloading prospective clients with... [MORE]

Search Engine Optimization Requires A Long-Term Commitment

When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engines as soon as possible. The bottom line is that you will start seeing results in six months, meaning... [MORE]


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