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Google’s Pigeon Update and the Increasing Importance of Directory Listings

Sep 03, 2014 | by Stacey Burke | Google | SEO
On July 24, 2014, Google pushed out a significant local search algorithm change that some experts have dubbed the Pigeon update. The overarching point so far seems to be that local directory sites are getting better visibility in Google’s search results. The Pigeon update impacts both listings within Google Map Search and those that appear in Google organic search results. The local directory boost seems to have benefitted Google’s own listings, as well as Yelp, TripAdvisor,... [MORE]

How to Avoid Law Firm SEO Scams

Aug 20, 2014 | by Stacey Burke | Google | SEO
On every lawyer listserv I belong to, in every marketing group I attend, on almost every phone call I have with a potential law firm client, I am asked the same thing – can you do my SEO or have you heard of so-and-so random SEO provider? I wonder if people even really know what SEO means beyond the tantalizing “appearing ‘page one’ on Google.” SEO should be undertaken only as part of a comprehensive plan designed to build value over time. Search engine optimization that sounds too... [MORE]

How to Make Your Law Firm Stand Out

Sometimes it feels like every lawyer and every law firm do the same things to get business. We sound alike: other law firms may have the exact same practice areas as yours, and thus very similar messaging to you. We look alike: with the “keeping up with the Joneses” mentality of legal digital marketing, many law firm websites look ridiculously similar to each other as lawyers try to use the same vendors as their competitors without really being able to quantify a tangible value to... [MORE]

Don't Just Develop Your Law Firm Brand, Your Personal Brand Matters Too

Law firms are becoming increasingly aware each year of the importance of both digital marketing and business development. Many are allocating an increasingly diverse budget to a variety of expenditures, largely all of which are designed to raise the profile of the firm itself.  Law firms do not generally promote their lawyers individually or allocate marketing resources for personal branding unless these items contribute to the firm’s overall bottom line. Why is personal branding... [MORE]

Getting Media Coverage for Your Law Firm Press Release

Back in November of last year, I wrote about digital press releases for law firms.  Since that time, the power of online media distribution channels has decreased. While I have always included a direct-to-media campaign along with my digital press releases, relationships with the media and the ability to reach them quickly has become more important now than ever before. The use of the “press drop,” targeted press email campaigns, and other alternative tactics can often lead to more... [MORE]

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