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Twitter Engagement For Lawyers

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. In February 2016, Twitter began using an algorithm to determine what users see; but the algorithm didn’t really change much in terms of what users see in their feeds. The primary purpose for implementing the algorithm stemmed from Twitter classifying... [MORE]

Infographic: The Dos and Don'ts Of Instagram For Business

There is no denying the ever-growing popularity of Instagram for both personal and professional use.  Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Should your law firm jump on this social media channel bandwagon? If you have the content to share and the bandwidth for daily posts, we vote yes! Not only is it great exposure for your law firm, but Instagram is the fastest growing... [MORE]

Did You Notice Your Live Chat Change This Past Month?

Feb 20, 2018 | by Emma Hanes | Law Firm Website Design | SEO | Intake
Live chat is a very popular conversion tactic used by law firms. A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they want from website visitors using the live chat functionality. However, you may have noticed a change to your website’s live chat last month and... [MORE]

Facebook Zero: How Law Firms Can Handle The Big News Feed Changes

Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, and it’s going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers. One of the main stated goals... [MORE]

Five Types of Content Your Audience Actually Wants to Read

You’ve put in the time and effort to create a marketing strategy for your law firm. After several months of sharing your content you notice very little audience engagement. Is the return on investment (ROI) there? Constructing a strategic marketing plan and implementing that plan are great first steps when it comes to marketing your law firm. But what happens when the content isn’t doing its job of engaging, informing, and attracting new clients?  When this happens, you must ask... [MORE]