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Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

Sep 20, 2017 | by Lisa Hopkins | Email Marketing
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success of an email campaign are 1) open rates and 2) click-through rates. Open rates are incredibly important... [MORE]

2 Things You Can Do Right Now To Boost Your SEO

Sep 12, 2017 | by Emma Hanes | Google | SEO
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.  Optimizing your website for search engines requires making a multitude of... [MORE]

Hurricane Harvey: Law Firms In The Aftermath

With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost. The Gulf Coast is still reeling from Hurricane Harvey, as Hurricane Irma is set to barrel down on Florida. While well over one hundred thousand Texas homes are just beginning to... [MORE]

Why People Turn to Social Media During Natural Disasters

Days before the arrival and subsequent devastation of Hurricane Harvey on Texas land, a social media frenzy launched encouraging Texas residents to prepare and stay safe during the dangerous weather. Local news outlets were tweeting articles on hurricane preparedness and weather expectations. Grocery stores were posting updates on the availability of water and other necessities on their shelves; Texans were turning to Facebook to reassure each other to stay strong and, most of all,... [MORE]

Email Design Trends for Law Firms

Email is often one of the most effective, most economical, and most underutilized marketing tools for law firms. Email marketing platforms such as MailChimp and Constant Contact have minimal monthly costs (and may be free depending on the number of contacts your law firm imports), and provide a way for law firms to stay top-of-mind with their current and past clients as well as referral attorneys and other industry contacts. When communicating on behalf of your brand via email... [MORE]


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