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Top 5 Reasons Your Law Firm Should Have A LinkedIn Company Page

With a seemingly endless number of social media platforms available, you may be unsure which ones are right for your law firm. While you might have your own individual LinkedIn profile, many companies fail to build out a comprehensive Company Page, which is a missed opportunity. Here are five reasons you should have a LinkedIn Company Page: LinkedIn is the world’s largest professional network. Creating a presence for your law firm on LinkedIn means increasing brand awareness,... [MORE]

On-Site SEO You Can Do Yourself

May 18, 2016 | by Emma Hanes | SEO
Once you’ve created quality content for your website and blog, one of the biggest challenges is driving traffic to your new content. While there are many ways to achieve this (social media, backlinks, etc.), one of the most important inbound marketing vehicles is organic search engine results. This is because a significant percentage of your website visitors should arrive on your website via search engines. So how do you make sure your content is showing up in the right results for... [MORE]

8 Mistakes Your Business Is Making On Social Media

To many, social media is the “next big thing” when it comes to marketing a business. The fact is, it’s already a big thing, it’s here, and it’s huge. If you happen to not yet have social media platforms set up for your business, that is your first mistake. Social media marketing means huge potential for your business, particularly in areas like brand recognition, brand loyalty, and lead conversions. Major “don’ts” for your business when joining and contributing to the social media... [MORE]

Contact Forms: How To Make Them Work For Your Firm

When it comes to potential new clients, lawyers can’t get enough information. They want to know every detail about the client from the first introduction, and generally want to know if the client is a viable lead before ever interacting via phone or email. This can lead to one of the questions I’m most frequently asked when designing websites: can we capture more information from our contact forms than just name, phone, and email? Generally the answer we give is no, and here’s... [MORE]

Ethical Legal Marketing and Determining Your Return on Investment

Apr 24, 2016 | by Stacey Burke | Marketing Services | Google
Thank you to DJ Seidel and the Houston Bar Association Law Practice Management Section for having me speak in Judge Smoots-Hogan's courtroom this past week. I enjoyed the setting and the company. The goal of my presentation was to address the following questions that lawyers commonly ask me about their firm's marketing decisions: How much can my law firm spend on marketing? How much should my law firm spend on marketing? What marketing services should my law firm spend money... [MORE]

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