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Nine Tips To Write A Great Lawyer Website Biography

Lawyer website profiles are so much more important than most law firms realize. Bio pages play a crucial role in SEO while revealing what the firm thinks is important. They are the primary individual branding locations for the firm’s most valuable assets – its lawyers. Each lawyer’s profile is one piece of a whole – the bio pages should be written in the firm’s voice and in its consistent brand messaging. It is common for law firms to throw bios together haphazardly when a new... [MORE]

The Importance Of Visual Content Continues To Grow

Your law firm’s brand identity extends far beyond the logo these days. To be relatable, lawyers must show they exist outside of mysterious concrete buildings downtown. Using visual content is one of the best ways to show the personality of your law firm and its lawyers. Effective visual content is one of the keys to success in not only digital marketing, but in all forms of marketing. Visual content truly engages audiences – which leads to more traffic and higher conversion rates.... [MORE]

2016 Legal Technology & Practice Management Predictions

I was honored to be included in MyCase's infographic of expert commentary on what law firms can do to keep their firms profitable in 2016. MyCase "reached out to a panel of experts–including practicing attorneys, bar association practice management advisors, legal technology and marketing experts, and more–and asked them to predict what solo and small firm lawyers can expect in 2016." [MORE]

Start a Blog During Law School

Nov 29, 2015 | by Stacey Burke | Content Marketing | Blogging
What Is A Blog? A blog is a digital location where a collection of posts is stored. A blog can be private, requiring password access, or it can be public, which allows anyone with the URL to read what you post. Blogs began as online journals where bloggers wrote about their day-to-day activities; but now blogging encompasses a broad spectrum of Internet content. A blog can be about anything, but for purposes of this post, I recommend that one law student maintains a blog about... [MORE]

Law Firms Can No Longer Ignore Social Media

For lawyers who remain reluctant to use social media, for reasons including an inability track return on investment via traditional means, the time has come to get over it. Greater social signals can not only drive inbound traffic to your website, but they can also help your law firm rank higher in search results. While some dispute the connection between social signals and organic rankings, social signals already impact search visibility. Google and the other search engines have... [MORE]

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