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Google Update: Mobile Website Design Critical for Law Firms

Apr 08, 2015 | by Stacey Burke | Google | SEO | Google Analytics
Your law firm may have received a notification email from Google in the past few weeks that one or more of your websites fail to meet mobile friendly requirements. You might have ignored it, forwarded it to your marketing directory or agency, or deleted it. But, now Google has told us all that mobile usability will be factored into its ranking algorithm for searches that originate from smart phones.  Google is launching its mobile-friendly algorithm update on April 21, 2015. What... [MORE]

Speak Designer

Pagemodo, when posting the awesome and information infographic below, stated, "like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and found out the terms they use most often with clients, and those that tend to trip the average person up a bit." Pay attention lawyers so that you can speak more intelligently with your web folks! [MORE]

Social Media Audience Building for Lawyers

In a recent file review at my office, I gave my team a primer on how I build audiences on social media across the channels that are most relevant to attorneys. Many law firms set up social media channels and some even share content on them, but if no one is listening is social media worth it? In most cases, the answer is no. Which social networks should lawyers use? The number of social media outlets seems to grow exponentially each year. Busy lawyers should be selective about... [MORE]

Ethical Digital Marketing for Social Security Disability

A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were:   Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through various methods of inbound marketing Don't be overly self-promotional in your blog posts - provide helpful,... [MORE]

2014 Marketing Tips For Lawyers

Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons you’ve learned during the past year in order to avoid mistakes and capitalize on successes in 2015.  I... [MORE]


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