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Social Media Audience Building for Lawyers

In a recent file review at my office, I gave my team a primer on how I build audiences on social media across the channels that are most relevant to attorneys. Many law firms set up social media channels and some even share content on them, but if no one is listening is social media worth it? In most cases, the answer is no. Which social networks should lawyers use? The number of social media outlets seems to grow exponentially each year. Busy lawyers should be selective about... [MORE]

Ethical Digital Marketing for Social Security Disability

A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were:   Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through various methods of inbound marketing Don't be overly self-promotional in your blog posts - provide helpful,... [MORE]

2014 Marketing Tips For Lawyers

Reaching significant milestones often leaves us feeling reflective. As 2014 draws to a close, most law firm partners will begin to look at their financial year in review, metrics they commonly track to gauge their business success, and bonus rates for their employees. Combing through your financial state is important; however, it is also important to look at the overall lessons you’ve learned during the past year in order to avoid mistakes and capitalize on successes in 2015.  I... [MORE]

Hiring The Right Law Firm Employees

Many may think that hiring quality law firm employees during the holiday season is impossible. Job seekers often give up looking toward the end of the year, assuming that no new postings or quality positions will become available. I used to believe the same; but, now I am finding that since the end of the year is a time business owners reflect upon the year’s progresses and failures, that many employers do decide to list new positions in November and December. The most commonly... [MORE]

Speaking Opportunities for Lawyers in 2015

Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us. Speaking in front of a target audience, whether potential customers or other... [MORE]


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