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Blog posts by Emma Hanes

Google AdWords Basics

Aug 15, 2017 | by Emma Hanes | Google AdWords
For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge. Make sure Google AdWords is right for you. If you are looking to advertise in a competitive market, you need... [MORE]

Directory Listings Are A Law Firm’s Best Friend

Jul 17, 2017 | by Emma Hanes | SEO
Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients. The benefit of having up-to-date directories is that you can drive traffic to your law firm website and/or provide contact information for users ready... [MORE]

How To Turn Your Law Firm Website Into A User Converting Machine

Jun 20, 2017 | by Emma Hanes | Law Firm Website Design
A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to contact your law firm. If you are receiving very few leads from your website, you’re going to need to make... [MORE]

Going Local: Five Tips To Get Your Law Firm Website To Appear In Local Search Results

May 08, 2017 | by Emma Hanes | Google | SEO
If you live in Houston and you search Google for a plumber in the area, it isn’t helpful to see results for plumbers in California. This sounds obvious, but this concept is having profound effects on search engine results. In order to provide users with the best possible results to match their search, Google shows a preference for businesses based on the searcher’s location. If your law firm website is not optimized for local search, you’ll be left out. Location, Location,... [MORE]

Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

Apr 11, 2017 | by Emma Hanes | Google Analytics
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager. What Is Google Tag Manager? Google Tag Manager (GTM) is a... [MORE]

Master of the Search Universe: Utilizing Google Webmaster Tools

Mar 06, 2017 | by Emma Hanes | Google Analytics
So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools. In order to use this product, you will first need to verify you actually own the website address. This can be done easily if you... [MORE]

How Search Is Changing In 2017

Feb 06, 2017 | by Emma Hanes | Google | SEO
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there will be some big changes coming throughout the next year. To stay ahead of competitors, law firms need to quickly adapt and implement new strategies to work with search engines and not against them. Here are five ways search is changing in 2017:  People are asking questions via voice search. Well this one isn’t really... [MORE]

Thinking Inside The Box: What Is The Google Answer Box and What Does It Mean For Your Law Firm?

Jan 11, 2017 | by Emma Hanes | SEO | Content Marketing
If you’ve used the Google Search Engine lately, you might have noticed a new feature, the Google Answer Box, which prominently displays a detailed result above all other organic search results and paid ads. The Google Answer Box marks a significant shift in the way Google displays search results, and law firms seeking a competitive edge can use the Google Answer Box to their advantage. Say Hello To Knowledge Graph Google’s sole goal is to provide the best search results possible... [MORE]

Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

Dec 05, 2016 | by Emma Hanes | Google Analytics
Managing a law firm website isn’t easy. It takes a lot of work to get a great website up and running and that’s only the beginning. Once you manage to get your website up and running, you will need to analyze your website’s performance data in Google Analytics to understand what is and what isn’t working. But can you really trust your website’s data? Maybe not. Websites are susceptible to something called Ghost Spam, which can corrupt your analytics and feed you false information.... [MORE]

What Do The Numbers Mean: Understanding Your Website Analytics

If you’ve ever logged into Google Analytics for your law firm’s website, you’ve likely been flooded with numbers and statistics, but do you know what they all mean? Metrics like “users” and “sessions” are easy enough to understand, but if you don’t dig any deeper into your website’s analytics, you are missing out on an opportunity to understand your audience and the effectiveness of your website. Numbers Explained  Bounce Rate Bounce rate refers to sessions where users only... [MORE]

Extra! Extra! How To Use Google News For Your Law Firm

Oct 04, 2016 | by Emma Hanes | Google | SEO | Content Marketing
Search engine optimization is a marathon, not a sprint, and while many law firms implement long-term SEO strategies, one potentially quicker SEO approach that might work for you that nearly all law firms completely overlook is Google News. You have likely seen Google News headlines appearing in organic search results, but have you ever considered how these Google News headlines are generated and how they could become a source of new leads for your firm? Probably not, but here’s why... [MORE]

You Get What You Pay For: What To Know Before Hiring A Freelance Writer

Sep 07, 2016 | by Emma Hanes | SEO | Content Marketing
Lawyers are busy, so when it comes to creating content for websites or blogs, many hire freelance writers. Even marketing agencies might rely on freelance writers to tackle large projects. With no shortage of freelance writers available, this is a great way to ensure your law firm implements a successful and effective content marketing strategy.   But not all freelance writers are created equal. You might be thrilled that $40 can get you a blog post or page of content for your... [MORE]

Everything Is Interesting: Making Traditionally Boring Topics Relevant

Aug 09, 2016 | by Emma Hanes | Content Marketing | Blogging
If your law firms implements a content marketing strategy like blogging, you will quickly be faced with a very harsh reality: the field of law is boring to people who don’t work in it. The old saying, “write what you know,” often falls short when lawyers try to become bloggers because what do lawyers know? The law. And what is the law? Boring.  So how can law firms blog successfully? Although the law is generally boring to the layperson and average Internet user, a small kernel of... [MORE]

Website Key Performance Indicators Your Law Firm Should Be Tracking

Data, data, data. While a law firm might have the prettiest website of its competitors, those good looks are all for nothing if you don’t keep track of your website’s key performance indicators. The ability to understand user behavior on your website and to adapt the website to best serve them will get the most value out of that gorgeous website. Law Firm Website KPIs You Should Be Tracking: Session duration – Knowing how long visitors spend on your website is extremely... [MORE]

What Is SEO and How Does It Affect Your Law Firm?

Jun 14, 2016 | by Emma Hanes | SEO
Whether you are in the marketing industry or not, you have probably heard the phrase “Search Engine Optimization” or “SEO,” but you might not know what it really means. Even experienced marketers find it difficult to explain exactly how it works. To understand SEO, you have to learn how search engines like Google determine search results. Understanding Search Engine Results If you’re standing in line at the grocery store and you see the magazine The National Enquire with a... [MORE]


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