Business solutions for law firms
Law Firm Marketing | Law Firm Infrastructure | Law Firm Excellence
You Are Here:
Home » Blog

Blog posts by Emma Hanes

5 Google Analytics Filters You Should Be Using

Dec 04, 2017 | by Emma Hanes | Google Analytics
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1. Internal IP Filter – If you have ever visited your own website, then you need to be using an internal IP filter. You don’t want the time you or your employees spend on... [MORE]

Why Yelp Should Be A Part of Your SEO Strategy

Nov 08, 2017 | by Emma Hanes | Social Media Marketing | SEO
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp. What Is Yelp? Yelp is an online directory where users can leave reviews directly on a directory listing. Yelp grew to popularity originally as a directory for restaurants, but... [MORE]

Page Not Found: Most Common Website Error Codes And What They Mean

Oct 09, 2017 | by Emma Hanes | SEO
Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value.  Where To Find Error Codes  To keep your website in tip top shape, you need to regularly audit your site for error codes. This can easily be... [MORE]

2 Things You Can Do Right Now To Boost Your SEO

Sep 12, 2017 | by Emma Hanes | Google | SEO
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.  Optimizing your website for search engines requires making a multitude of... [MORE]

Google AdWords Basics

Aug 15, 2017 | by Emma Hanes | Google AdWords
For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge. Make sure Google AdWords is right for you. If you are looking to advertise in a competitive market, you need... [MORE]

Directory Listings Are A Law Firm’s Best Friend

Jul 17, 2017 | by Emma Hanes | SEO
Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients. The benefit of having up-to-date directories is that you can drive traffic to your law firm website and/or provide contact information for users ready... [MORE]

How To Turn Your Law Firm Website Into A User Converting Machine

Jun 20, 2017 | by Emma Hanes | Law Firm Website Design
A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to contact your law firm. If you are receiving very few leads from your website, you’re going to need to make... [MORE]

Going Local: Five Tips To Get Your Law Firm Website To Appear In Local Search Results

May 08, 2017 | by Emma Hanes | Google | SEO
If you live in Houston and you search Google for a plumber in the area, it isn’t helpful to see results for plumbers in California. This sounds obvious, but this concept is having profound effects on search engine results. In order to provide users with the best possible results to match their search, Google shows a preference for businesses based on the searcher’s location. If your law firm website is not optimized for local search, you’ll be left out. Location, Location,... [MORE]

Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

Apr 11, 2017 | by Emma Hanes | Google Analytics
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager. What Is Google Tag Manager? Google Tag Manager (GTM) is a... [MORE]

Master of the Search Universe: Utilizing Google Webmaster Tools

Mar 06, 2017 | by Emma Hanes | Google Analytics
So you’ve set up Google Analytics for your website and you are carefully analyzing website data to make informed decisions about your digital marketing strategy – great! But your job is far from done. Besides Analytics, Google offers another very important tool to help improve website performance, and you’re probably not using it – Google Webmaster Tools. In order to use this product, you will first need to verify you actually own the website address. This can be done easily if you... [MORE]

How Search Is Changing In 2017

Feb 06, 2017 | by Emma Hanes | Google | SEO
If you were getting comfortable with your law firm’s SEO strategy, 2017 is going to throw you a few curve balls. While search is an ever-changing phenomenon, there will be some big changes coming throughout the next year. To stay ahead of competitors, law firms need to quickly adapt and implement new strategies to work with search engines and not against them. Here are five ways search is changing in 2017:  People are asking questions via voice search. Well this one isn’t really... [MORE]

Thinking Inside The Box: What Is The Google Answer Box and What Does It Mean For Your Law Firm?

Jan 11, 2017 | by Emma Hanes | SEO | Content Marketing
If you’ve used the Google Search Engine lately, you might have noticed a new feature, the Google Answer Box, which prominently displays a detailed result above all other organic search results and paid ads. The Google Answer Box marks a significant shift in the way Google displays search results, and law firms seeking a competitive edge can use the Google Answer Box to their advantage. Say Hello To Knowledge Graph Google’s sole goal is to provide the best search results possible... [MORE]

Nightmare On Web Street: Is Ghost Spam Haunting Your Website Data?

Dec 05, 2016 | by Emma Hanes | Google Analytics
Managing a law firm website isn’t easy. It takes a lot of work to get a great website up and running and that’s only the beginning. Once you manage to get your website up and running, you will need to analyze your website’s performance data in Google Analytics to understand what is and what isn’t working. But can you really trust your website’s data? Maybe not. Websites are susceptible to something called Ghost Spam, which can corrupt your analytics and feed you false information.... [MORE]

What Do The Numbers Mean: Understanding Your Website Analytics

If you’ve ever logged into Google Analytics for your law firm’s website, you’ve likely been flooded with numbers and statistics, but do you know what they all mean? Metrics like “users” and “sessions” are easy enough to understand, but if you don’t dig any deeper into your website’s analytics, you are missing out on an opportunity to understand your audience and the effectiveness of your website. Numbers Explained  Bounce Rate Bounce rate refers to sessions where users only... [MORE]

Extra! Extra! How To Use Google News For Your Law Firm

Oct 04, 2016 | by Emma Hanes | Google | SEO | Content Marketing
Search engine optimization is a marathon, not a sprint, and while many law firms implement long-term SEO strategies, one potentially quicker SEO approach that might work for you that nearly all law firms completely overlook is Google News. You have likely seen Google News headlines appearing in organic search results, but have you ever considered how these Google News headlines are generated and how they could become a source of new leads for your firm? Probably not, but here’s why... [MORE]


Footer