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Blog posts by Emma Hanes

5 SEO Myths Busted

Jul 17, 2018 | by Emma Hanes | SEO | Google Analytics
Search engine optimization or SEO is both complicated and always changing. Because of this, many SEO myths get disseminated that are hard to shake. Here are five SEO myths busted.   Google Analytics is bad for my website. Let me be absolutely clear: Google Analytics is in NO WAY bad for your website. It will not hinder your website performance, affect the user experience, or cause any negative effects. If someone is telling you Google Analytics is bad for your website, they are... [MORE]

2018 Metadata Best Practices For Law Firms

Jun 12, 2018 | by Emma Hanes | Google
One of the top ways users find websites is through search engine results. Therefore, your law firm’s exact appearance in search results is incredibly important for attracting users. Luckily, webmasters can specify which information - called metadata - can both appear in search engine results and inform search engines about your website content. Not all metadata is created equal, and there are numerous best practices to abide by to get the most out of your metadata.  What Is... [MORE]

Four Google AdWords Advertising Policies Lawyers Need To Know About

Apr 30, 2018 | by Emma Hanes | Google AdWords
Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world or just down the street. Unfortunately for lawyers, a number of Google AdWords advertising policies make running AdWords campaigns practically impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search... [MORE]

4 Things You Can Do To Improve Your Bounce Rate Right Now

Mar 26, 2018 | by Emma Hanes | Google Analytics
Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce, so you want to have as low of a bounce rate as possible. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your... [MORE]

Did You Notice Your Live Chat Change This Past Month?

Feb 20, 2018 | by Emma Hanes | Law Firm Website Design | SEO | Intake
Live chat is a very popular conversion tactic used by law firms. A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they want from website visitors using the live chat functionality. However, you may have noticed a change to your website’s live chat last month and... [MORE]

A New Google Algorithm Update Is Shaking Up The Legal Industry

Jan 22, 2018 | by Emma Hanes | SEO | Google Analytics
The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update. One such recent update could dramatically change the legal industry and how law firms get clients from organic search results.  Google updates can... [MORE]

5 Google Analytics Filters You Should Be Using

Dec 04, 2017 | by Emma Hanes | Google Analytics
It is impossible to make informed decisions about your law firm website without data. You can’t even know if your website is performing well without meaningful data. However, not all data can be trusted. There are five Google Analytics filters that need to be put in place to ensure your website data is accurate. 1. Internal IP Filter – If you have ever visited your own website, then you need to be using an internal IP filter. You don’t want the time you or your employees spend on... [MORE]

Why Yelp Should Be A Part of Your SEO Strategy

Nov 08, 2017 | by Emma Hanes | Social Media Marketing | SEO
As search engine algorithms are continually updated, optimizing your law firm website can become incredibly challenging. While there are several best practices that can help you build a solid foundation for your website, one of the most under-utilized, but highly effective SEO tools for law firms is Yelp. What Is Yelp? Yelp is an online directory where users can leave reviews directly on a directory listing. Yelp grew to popularity originally as a directory for restaurants, but... [MORE]

Page Not Found: Most Common Website Error Codes And What They Mean

Oct 09, 2017 | by Emma Hanes | SEO
Nearly all Internet users at one time or another have experienced some type of error code on a website. Users most often encounter “Page Not Found” errors from hyperlinks that point to nonexistent pages. While this might not seem like a big deal, error codes like “Page Not Found” can seriously impact user experience and a website’s SEO value.  Where To Find Error Codes  To keep your website in tip top shape, you need to regularly audit your site for error codes. This can easily be... [MORE]

2 Things You Can Do Right Now To Boost Your SEO

Sep 12, 2017 | by Emma Hanes | Google | SEO
Search engine optimization (SEO) is a marathon, not a sprint. Determining what works and what doesn’t can be difficult, and search engines like Google are constantly tweaking their search algorithms, which changes the way search works. To stay ahead of competitors, law firms need to keep their fingers on pulse of the latest SEO trends, but this can often be difficult with limited time and limited resources.  Optimizing your website for search engines requires making a multitude of... [MORE]

Google AdWords Basics

Aug 15, 2017 | by Emma Hanes | Google AdWords
For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge. Make sure Google AdWords is right for you. If you are looking to advertise in a competitive market, you need... [MORE]

Directory Listings Are A Law Firm’s Best Friend

Jul 17, 2017 | by Emma Hanes | SEO
Nobody likes filling out forms. The information is repetitive and the work is tedious, but lawyers must make time to complete their law firm directory listings. People rely on popular law firm directories to help them locate attorneys and law firms, which means appearing on them can be extremely beneficial for generating new clients. The benefit of having up-to-date directories is that you can drive traffic to your law firm website and/or provide contact information for users ready... [MORE]

How To Turn Your Law Firm Website Into A User Converting Machine

Jun 20, 2017 | by Emma Hanes | Law Firm Website Design
A website is the most valuable piece of digital real estate a law firm can own. A website serves as a digital storefront or office that greets potential clients. However, just getting users to walk up to the window or even through the digital door is only half of the battle. Law firm websites need to be properly designed and contain optimized content in order to entice users to contact your law firm. If you are receiving very few leads from your website, you’re going to need to make... [MORE]

Going Local: Five Tips To Get Your Law Firm Website To Appear In Local Search Results

May 08, 2017 | by Emma Hanes | Google | SEO
If you live in Houston and you search Google for a plumber in the area, it isn’t helpful to see results for plumbers in California. This sounds obvious, but this concept is having profound effects on search engine results. In order to provide users with the best possible results to match their search, Google shows a preference for businesses based on the searcher’s location. If your law firm website is not optimized for local search, you’ll be left out. Location, Location,... [MORE]

Tag, You’re It! Why You Should Be Using Google Tag Manager For Your Law Firm

Apr 11, 2017 | by Emma Hanes | Google Analytics
Google has no shortage of tools website owners can use to understand and improve website performance. From complex reporting in Google Analytics to search engine optimization in Google Webmaster Tools, instituting the best practices to manage your website’s performance metrics can be time consuming and frankly, confusing. However, there is one simple Google feature that all law firms should be using: Google Tag Manager. What Is Google Tag Manager? Google Tag Manager (GTM) is a... [MORE]