Business solutions for law firms
Law Firm Marketing | Law Firm Infrastructure | Law Firm Excellence
You Are Here:
Home » Blog

Blog posts by Stacey Burke

Recent Google Algorithm Updates

May 22, 2018 | by Stacey Burke | Google | SEO | Google Analytics
Google has rolled out a number of algorithm updates recently. The beginning of 2018 has been extremely turbulent for search engine rankings as websites still recovering from previous updates have been tossed up again by these newly rolled out updates. One of the most notable updates was confirmed by Google and occurred mid-March. This was a “broad core algorithm update” that impacted the appearance and rankings of some websites in search results. Glenn Cabe and others dubbed this... [MORE]

I Have LinkedIn Connections, Now What?

Social media marketing for lawyers cannot be discussed without mentioning LinkedIn. Known as the “professional social network,” LinkedIn is one of the online marketing tools lawyers fear least, although it has undergone some significant changes over the past several years. In contrast to apps like Pinterest and Snapchat, lawyers are likely already using LinkedIn to some extent or at least already have a profile created – which means the learning curve for LinkedIn marketing is much... [MORE]

Twitter Engagement For Lawyers

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. In February 2016, Twitter began using an algorithm to determine what users see; but the algorithm didn’t really change much in terms of what users see in their feeds. The primary purpose for implementing the algorithm stemmed from Twitter classifying... [MORE]

Facebook Zero: How Law Firms Can Handle The Big News Feed Changes

Last month, Mark Zuckerberg announced a formal Facebook news feed algorithm change that heralded a massive shift in the way Facebook plans to deliver content from business Pages to individual users. The change is centered on encouraging interaction between people and lessening the impact of business Pages, and it’s going even further than the previous news feed update from 2016 – a change that precipitated a 52% decline in organic reach for publishers. One of the main stated goals... [MORE]

Google My Business and Google Plus Pages For Law Firms

Jan 11, 2018 | by Stacey Burke | Social Media Marketing | Google | SEO
As we all know, Google matters A LOT but it can be hard to understand its never-ending intricacies, particularly because Google is continually evolving and changing. To get your law firm to show up in as many organic Google search results as possible, you need to have a basic understanding of Google’s business platforms. To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My... [MORE]

What to Avoid When Your Law Firm Undergoes Website Translation

The blog post below is written by Morningside Translations: Websites are usually the first destination customers visit when they’re interested in a company. In the same vein, for professional industries like law, clients will often gauge a law firm’s credibility and reputation through their website. First impressions are important, especially when we’re talking about an industry like law. The last thing you need is for your website to tarnish the reputation you’ve built through... [MORE]

Lawyers and Depression

Nov 20, 2017 | by Stacey Burke
While it is affectionately known as “the most wonderful time of the year,” the holiday season can actually bring on strong depression symptoms for a lot of us. Lawyers are in no way immune to the perils of depression; and in fact, many studies indicate the legal profession is especially susceptible to depression and suicide. Lawyers have the fourth-highest suicide rate by profession, after dentists, pharmacists, and doctors, according to the most-recent numbers by the Centers for... [MORE]

Direct Mail For Law Firms In The Digital Age

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, some sources say that up to 64% of people visit a website because of direct mail they receive. As with most... [MORE]

What To Ask Job Applicants in a Law Firm Job Interview

Everyone working at a law firm knows the pain that comes with employee turnover – the struggle is real. I have interviewed, hired, and fired law firm employees for over 15 years across a variety of firms and practice areas. While there are many factors that contribute to employee retention, the initial interview process can start the employer-employee relationship off on the right foot by ensuring you hire the right people to suit your business. While you will have some law firm... [MORE]

Hurricane Harvey: Law Firms In The Aftermath

With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost. The Gulf Coast is still reeling from Hurricane Harvey, as Hurricane Irma is set to barrel down on Florida. While well over one hundred thousand Texas homes are just beginning to... [MORE]

Why Law Firms Need Social Proof For Online Marketing Success

Aug 07, 2017 | by Stacey Burke | Social Media Marketing
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers. It’s what prospects, clients, and referral sources use to confirm your law firm is a legitimate entity and the right fit for their needs. Social... [MORE]

Link Building For Lawyers

Jul 10, 2017 | by Stacey Burke | Google | SEO
What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google. Link building used to be easy – the more links, the better your website ranked. Until... [MORE]

Twitter Tips For Lawyers

In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding,  usage, and following on Twitter all grew, most lawyers I knew remained indifferent to social media and in particular Twitter. Many lawyers use LinkedIn – most have Individual Profiles... [MORE]

Niche Marketing

May 16, 2017 | by Stacey Burke | Marketing Services
As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – but so are other law firms – so what can you do? Niche marketing is one way to make a law firm stand out... [MORE]

Content Curation For Lawyers

With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself. Finding that content, however, requires content curation.  What Is Content Curation?  When you engage in the curation of relevant legal... [MORE]


Footer