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Blog posts by Stacey Burke

What to Avoid When Your Law Firm Undergoes Website Translation

The blog post below is written by Morningside Translations: Websites are usually the first destination customers visit when they’re interested in a company. In the same vein, for professional industries like law, clients will often gauge a law firm’s credibility and reputation through their website. First impressions are important, especially when we’re talking about an industry like law. The last thing you need is for your website to tarnish the reputation you’ve built through... [MORE]

Lawyers and Depression

Nov 20, 2017 | by Stacey Burke
While it is affectionately known as “the most wonderful time of the year,” the holiday season can actually bring on strong depression symptoms for a lot of us. Lawyers are in no way immune to the perils of depression; and in fact, many studies indicate the legal profession is especially susceptible to depression and suicide. Lawyers have the fourth-highest suicide rate by profession, after dentists, pharmacists, and doctors, according to the most-recent numbers by the Centers for... [MORE]

Direct Mail For Law Firms In The Digital Age

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, some sources say that up to 64% of people visit a website because of direct mail they receive. As with most... [MORE]

What To Ask Job Applicants in a Law Firm Job Interview

Everyone working at a law firm knows the pain that comes with employee turnover – the struggle is real. I have interviewed, hired, and fired law firm employees for over 15 years across a variety of firms and practice areas. While there are many factors that contribute to employee retention, the initial interview process can start the employer-employee relationship off on the right foot by ensuring you hire the right people to suit your business. While you will have some law firm... [MORE]

Hurricane Harvey: Law Firms In The Aftermath

With hurricane season underway, at-risk small businesses need to make sure they have a response plan in place to mitigate potential damages. Unfortunately, many small companies, especially law firms, don’t come close to being hurricane-ready. And this lack of preparedness can come at a significant cost. The Gulf Coast is still reeling from Hurricane Harvey, as Hurricane Irma is set to barrel down on Florida. While well over one hundred thousand Texas homes are just beginning to... [MORE]

Why Law Firms Need Social Proof For Online Marketing Success

Aug 07, 2017 | by Stacey Burke | Social Media Marketing
Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. Social proof is an important component of online reputation management for lawyers. It’s what prospects, clients, and referral sources use to confirm your law firm is a legitimate entity and the right fit for their needs. Social... [MORE]

Link Building For Lawyers

Jul 10, 2017 | by Stacey Burke | Google | SEO
What Is Link Building? Link building is a component of off-site search engine optimization where your law firm website earns links on other websites. Earned natural links directly improve the reputation of a website and its search engine rankings. In link building, a natural link is a freely given editorial link and an unnatural link is a link you make yourself. Both affect rankings in Google. Link building used to be easy – the more links, the better your website ranked. Until... [MORE]

Twitter Tips For Lawyers

In 2009, I began my Twitter odyssey scared I would not be able to figure it out and nervous I would do something wrong and look like an idiot. I persevered with the help of some online friends and began an ongoing love affair with my favorite social media channel. Over the years, as my understanding,  usage, and following on Twitter all grew, most lawyers I knew remained indifferent to social media and in particular Twitter. Many lawyers use LinkedIn – most have Individual Profiles... [MORE]

Niche Marketing

May 16, 2017 | by Stacey Burke | Marketing Services
As you can imagine, we work with a lot of law firms, providing for significant practice area overlap. When we work on branding, messaging, and copywriting for firms with the same practice areas, it is important for us to distinguish them from each other and from their competitors. As a lawyer, you are a specialist providing a service focused on a specific client group's needs – but so are other law firms – so what can you do? Niche marketing is one way to make a law firm stand out... [MORE]

Content Curation For Lawyers

With millions of informational sources in the digital sphere today, the amount of available content can be overwhelming. For a law firm managing its own social media channels and blogs, sharing relevant digital content can establish the firm as an authoritative voice on specific topics – even when the firm is not creating the content itself. Finding that content, however, requires content curation.  What Is Content Curation?  When you engage in the curation of relevant legal... [MORE]

Search Engine Optimization Requires A Long-Term Commitment

When most law firms start spending money on search engine optimization (SEO), they both hope and expect to see results quickly. While implementing an SEO strategy does lead to immediate changes - like fresh content and better site structure organization - ever the over-achievers, lawyers generally want to see page one, result one organic search results on all major search engines as soon as possible. The bottom line is that you will start seeing results in six months, meaning... [MORE]

Does My Law Firm Need A Brochure?

Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made. If a prospect... [MORE]

How To Tackle The First Quarter Of 2017

The first quarter is important because it sets the pace and tone for the year.  This quarter is the foundation from which the rest of 2017 will be built. Do not rest on your laurels thinking you have plenty of time left to get it right this year. If you do, you will find yourself scrambling in the fall and dismayed by the end of the year. Law Firm To-Do List For Q1  Review performance goals and see where you are. What did you learn from your 2016 successes that you can repeat... [MORE]

Expert Level Unlocked: Becoming The Go-To Lawyer

Achieving Expert Status as an Attorney  As a practicing lawyer in a very competitive location in a highly competitive practice area, it was crucial to find a way to differentiate myself from the pack. How can a younger lawyer develop a unique competitive advantage in an already saturated market?  What makes one lawyer capable of charging and receiving a significantly higher hourly rate than another? How do I become viewed as a trusted advisor to my clients? Having not only your... [MORE]

Make Business Cards Great Again

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade... [MORE]


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