During the month of November, we had the opportunity to share several of our own blog posts on topics ranging from Google Analytics to law firm press releases. We not only monitor questions lawyers ask on social media, but we also track the most common questions we receive from law firms. We also watch and analyze our own website analytics to see which of our own posts perform well, so that we can share more content on popular topics.
Here is my look back at the Stacey E. Burke, P.C. month in blogs:
- Web Vendor Holding Your Law Firm Website Hostage? Why Open Source CMS Rocks. In this post, I delved into nerdspeak without fear, explaining to our readers what happens when a vendor locks your website inside of their proprietary system. Many law firm website companies evangelize the benefits of proprietary back-end website systems they created. The reality is that these systems are often either no better or worse than open source platforms like WordPress and ModX. Before you sign your law firm’s digital life away on a contract to trap your website in a vendor CMS, read our blog post to learn more.
- Reading Your Google Analytics: The Basics. Haley’s first dedicated analytics post was shared at least 40 times on just Google Plus alone. Most lawyers we talk to have no idea what is going on inside of their website analytics, and rely solely on what vendors tell them is happening. Learn how to read your metrics yourself, and you will gain the insight you need to hold your vendors accountable for their work.
- E-blasts are Dead, Email Marketing is Not. Mandy’s third post in an educational series about email marketing for law firms. Many has run email marketing campaigns for over ten years, across a diverse spectrum of industries, from fitness and fine furnishing to non-profits the arts. In this series, she applies her technical know-how to law firms, showing those of us who create and run monthly e-newsletter campaigns how to tell if they are working.
- We sent an extremely popular law firm holiday season marketing e-newsletter: You can read it, and/or you can subscribe to our newsletter and receive each upcoming issue.
Let us know what you want to read about!
As always, we welcome your input concerning topics for our blog. Email blog post suggestions, or other marketing questions to us at firstname.lastname@example.org. We hope that we can keep you both entertained and informed during December, as we close our books on 2013.