What is Responsive Design and What About Mobile Design?
For years, the most common mobile web design practice has been to develop a unique mobile version of a website on a sub-domain. For example, if a law firm’s primary website is www.lawyersrule.com, the mobile version will live at m.lawyersrule.com. Visitors on mobile devices are automatically redirected to the “m.” sub-domain website instead of the primary website. While this approach works, it does not work as well as a newer and better trend called responsive design.
Responsive design is a relatively new and extremely exciting web design trend. With this type of design, you optimize a website for desktops and for all other apparatuses that a searcher may use to look up your website (i.e. mobile phone, tablet, iPad, e-reader). Responsive web design makes one single website work effectively on both desktop and laptop browsers, as well as across the entire universe of mobile devices, providing the best browsing experience regardless of the user’s device or operating system. Responsive design allows your law firm’s website to respond automatically, and to display the ideal layout for the screen resolution of all devices.
So, rather than having separate websites for different devices, responsive web design for lawyers allows a law firm to use one design in one online location on every type of device a user might be searching with.
Why Should Lawyers Care About Responsive Design?
- Google says so. Responsive design is Google’s recommended website configuration; having one sole URL makes it easier for Google to index your website.
- If your law firm’s website is not built with a responsive design, you could be losing prospective clients.
- Tracking user behavior is easier with one set of analytics.
- Without responsive design, you may be duplicating content across both a mobile and non-mobile version of your law firm’s website, which dilutes your search engine rankings.
A significant portion of law firm website traffic comes from mobile devices. Check your Google Analytics (we are hoping you have that set up) to see what portion of your website’s traffic comes from mobile devices, and of those, which devices are most common. In order to use your marketing dollars wisely, you should look to design your law firm’s website in a way that provides an optimal experience for prospective clients, not frustration. As any busy lawyer knows, mobile use is increasing, and therefore you want to make sure your website displays optimally on all mobile devices.
For more information on how you can work with Stacey E. Burke, P.C. to turn your existing law firm website into a responsive website, contact us today.