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September 2013: Law Firm Marketing and Technology Recap

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During the month of September, we had the opportunity to post a few blogs we hope you enjoyed. Using our own editorial calendar, we began systematically tackling law firm technology and legal marketing topics that our friends and clients have brought to our attention.

Here is a look back at our month in blogs:

Law Firm Video Marketing: Google is the second most used search engine online, so if your firm doesn’t have video content up, you are missing out on a lot of potential search traffic. But, just throwing up some video, or paying a vendor that cold calls you to set it up, doesn’t mean it will work. Read our post on the best practices for planning, directing, and executing law firm video content online.

Auditing Your Law Firm’s Technology – While we may fear change and even in some ways fear technology, using legal tech has become crucial to keeping up in your industry, and essential to running your business efficiently. We provide an a la carte service, called a Law Firm Audit, in which we come on location to your office and audit all aspects of your business, technology included.

Law Firm Content Marketing Strategy and Lawyer Editorial Calendars – How often does your law firm blog? How often does your firm use social media? Do you send an e-newsletter? How do you interact with your existing clients, existing referral attorneys, the media, and the public? Do you have a systemized method by which you push out content to these target audiences? If not, please read our post so that your marketing and promotional efforts can become more streamlined and more effective.

Our first monthly e-newsletter

We sent our first monthly legal marketing newsletter: While we manage the creation and distribution of law firm e-newsletters for a variety of firms, we had not yet sent out our own! In September, we sent out our very first issue, and you can read it, and/or you can subscribe to our newsletter and receive each upcoming issue.

Let us know what you're thinking

As always, we welcome your input concerning what topics you would like to see us write about. You can post your suggestions in the Disqus comments section below, or email them to us at info@staceyeburke.com. We hope that we can keep you both entertained and informed during October, and the entire fourth quarter of 2013. 

Sidebar stacey e burke About Stacey Burke

Stacey E. Burke is both an experienced trial lawyer and law firm business consultant. She works with lawyers and law firms around the world to improve their business development, marketing, and infrastructures.


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