I spoke in Chicago at the first ever AAJ Marketing Seminar: How to Promote and Manage Your Practice. I was asked to speak about the top marketing mistakes I see law firms make.
While I could have spoken for hours, I chose to limit myself to 10 issues, addressing several in depth in my hour-long presentation.
What Am I Doing Wrong? 10 Biggest Marketing Mistakes:
- Focusing on one component instead of creating a comprehensive strategy
- Failure to monitor social media
- Poorly written blogs, lack of content strategy
- Failure to measure success
- Website design mistakes
- Your intake system sucks
- Only brand law firm, not individual lawyers
- Copying competitors, lacking originality
- Referral lawyer DIS-management
- Jumping on the mass torts bandwagon
Evolution Must Not Only Apply to Lawyers, But Also to Legal Professional Associations
I am excited that AAJ answered the membership's requests for a marketing and practice management seminar. Gone are the days when lawyers gushed over a typical, one-note, educational continuing legal education program. Now we want more. We want our professional associations to provide us with value beyond throwing the same old events with the same old speakers on the same old topics. Kudos to AAJ for taking this step, running the event extremely professionally and very well (as always), and for the amazing attendance they achieved at a first-time event.
Please feel free to click through and/or download my PowerPoint presentation. For more presentations like this, you can visit my SlideShare channel
About Stacey Burke
Stacey E. Burke is both an experienced trial lawyer and law firm business consultant. She works with lawyers and law firms around the world to improve their business development, marketing, and infrastructures.