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Video Editing Platforms Can Take Your Law Firm’s Marketing to the Next Level

Video has made a big splash in the world of digital marketing over the past few years. According to HubSpot, 72 percent of people would rather watch a video to learn about a product or service than read text and 97 percent of marketers also found video helped increase user understanding of products or services. It’s important to know the ins and outs of these tools in order to better understand how they can play into your marketing efforts.

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5 Signs It’s Time You Hire Social Media Help

While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. It’s hard for any attorney to find the time needed to run a law firm’s social networks. Review the signs listed below to determine whether or not it’s time your law firm outsources its social media work.

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4 Things You Can Do To Improve Your Bounce Rate Right Now

Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your number of conversions.

MORE ISN’T ALWAYS BETTER… THE DIGITAL INFORMATION OVERLOAD

More Isn’t Always Better… The Digital Information Overload

Between blog posts, content marketing, social media platforms, online advertising, email, and text messages, there are more ways to communicate digitally than ever before. Constantly communicating with your clients or referral base is incredibly easy in today’s digital age, but it’s also easy to overdo it. While keeping website content and postings fresh is important, make sure you don’t alienate your followers with information overload.

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Twitter Engagement For Lawyers

You’ve probably asked yourself if Twitter is actually helpful for growing your business or if it’s a total waste of time. The truth is it’s only helpful for promoting your brand if you know how to use it. If your law firm decides to invest the time in using Twitter, you’ll want to get the most out of your efforts. You should strategize your social media tactics by learning how the Twitter algorithm ranks and displays tweets to users.

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The Dos and Don’ts Of Instagram For Business

There is no denying the ever-growing popularity of Instagram for both personal and professional use. Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Not only is it great exposure for your law firm, but Instagram is the fastest growing social network and allows for some of the greatest engagement. Who could say no to that?

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Did You Notice Your Live Chat Change This Past Month?

A small popup box generates after a user visits a website, offering visitors the option to live chat. Live chat is incredibly helpful for law firms, and the intake questions the chat service will ask can be specified beforehand so law firms receive the exact information they need using the live chat functionality. However, you may have noticed a change to your website’s live chat last month and you might be concerned about it.