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CONTACT INFORMATION

Stacey E. Burke, P.C.

1800 Bering Dr., Suite 1010

Houston TX 77057

Office: (713) 714-8446

Email:  stacey@staceyeburke.com        

BIOGRAPHIC INFORMATION   

Stacey Burke is a fourth-generation Houstonian.  She grew up as part of a family business, and learned the value of entrepreneurship at an early age from her father, Lucky Burke.  As a child, she watched her father work seven days a week to turn a small- to medium-sized family business into an international distribution powerhouse. Stacey is the proud mother of two daughters who both attend The Kinkaid School, and the loving owner of Ruby, a French Bulldog.

Stacey graduated college early with a Bachelor of Journalism in Public Relations from The University of Texas at Austin and was accepted early decision to law school at The University of Houston Law Center. In addition to her personal injury and products liability litigation work, Stacey has worked in immigration law, poverty law, served as in-house counsel for a business, and worked with judges and with candidates for public office.

Over the last few years of her law firm work, Stacey gradually transitioned from working in litigation to managing the business side of a law practice, excelling at marketing, business development, new case intake, client management, and referral attorney management. She now focuses her attention on providing business consulting services to law firms and legal industry vendors across the country. She is nationally known for her successful digital marketing strategies and business development event planning skills; but she also conducts law firm business assessments, and advises companies on how to become more efficient with their technology and their staffing choices.

RELEVANT EMPLOYMENT HISTORY


Watts Guerra LLP – Partner

Digital

  • Created multiple websites
  • Created all social media channels
  • Developed and implemented digital marketing strategies
  • Implemented and managed email marketing campaigns
  • Selected and implemented customer relationship management software
  • Paid search advertising campaigns
  • Television advertising campaigns
  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Attorney individual branding
  • Photo and video shoots
  • Vendor management
  • Analysis of Google Analytics and social media key performance indicators

Public Relations

  • Drafted and distributed multiple press releases on topics including oil and gas litigation, mass torts litigation, and personal injury litigation.
  • Presented clients for media interviews and sought out additional media opportunities for the firm.

Operations

  • Established mass torts intake department
  • Revamped referral attorney management

Business Development

  • Planned and executed both large- and small-scale events top to bottom
  • Managed attorney speaking engagements and the associated logistics
  • Traveled with attorneys to prepare them for events and to assist with networking
  • Sought out sponsorship opportunities, new speaking opportunities, and publishing opportunities
  • Attended continuing education events across the country for networking
  • Brochures and inserts
  • Business cards

Schechter, McElwee, Shaffer & Harris, LLP – Attorney

Handled a docket of personal injury cases while running marketing and intake for the entire firm.  

Marketing

  • Created multiple websites
  • Created all social media channels
  • Developed and implemented digital marketing strategies
  • Paid search advertising campaigns
  • Television advertising campaigns
  • Search engine optimization
  • Social media marketing
  • Content marketing
  • Attorney individual branding
  • Photo and video shoots
  • Vendor management
  • Analysis of Google Analytics and social media key performance indicators

Operations

  • Created and managed the new case intake department for all case types across all media spends
  • Implemented case management software and associated universal procedures
  • Created and ran referral department, implementing all associated database functions and procedures
  • Created bidirectional interface between case management database and accounting
  • Implemented automated medical records collection

Readers Wholesale Distributors, Ltd. – In-House Counsel

Operations

  • Audited business expenditures to reduce overhead
  • Created employee manuals and procedures
  • Audited corporate minutes
  • Liaised with outside counsel regarding commercial litigation matters 

RELATED AWARDS, HONORS, MEDIA COVERAGE, SPEAKING ENGAGEMENTS, AND PUBLICATIONS

2017

  • Top 10 Blogs for "Content Curation For Lawyers," Texas Bar Today, State Bar of Texas, March 2017.
  • "Ethical and Legal Issues Associated with Law Firm Marketing, Business Development, and Public Relations," [SLIDES] Association of Legal Administrators of Houston, February 2017.

2016

  • Top 10 Blogs for "Expert Level Unlocked: Becoming The Go-To Lawyer," Texas Bar Today, State Bar of Texas, December 2016.
  • Microsymposium on Marketing Software For Law Firms, SmallLaw - The TechnoLawyer Community, October 2016.
  • "How to Work with Marketing Vendors," Santa Clara County Trial Lawyers Association - Belli Seminar, San Jose, CA, October 2016.
  • Top 10 Blogs for "10 Ways Lawyers Can Promote Their Blogs," Texas Bar Today, State Bar of Texas, October 2016.
  • Mass Tort Trial Lawyers Association - Top 25, 2016.
  • "Seeing is Believing," Trial Magazine, September 2016.
  • National Academy of Jurisprudence, Premier 100, 2016.
  • Top 10 Blogs for "Legal Marketing Questions: Return on Investment," Texas Bar Today, State Bar of Texas, August 2016.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2016.
  • "10 Ways To Run Your Law Firm More Efficiently," MyCase Webinar, July 2016.
  • "The Use of Contract Lawyers in Your Firm," State Bar of Texas Annual Meeting, Fort Worth, Texas, June 2016.
  • Top 10 Blogs for "Why Your Law Firm Should Throw An Event," Texas Bar Today, State Bar of Texas, June 2016.
  • "Social Media Marketing," American Association for Justice Marketing & Management Seminar, Chicago, IL, May 2016.
  • "How To Make The Best Digital Marketing Choices," The Successful Barrister, Volume 2, Issue 2, April 2016.
  • "Ethical Legal Marketing and Determining Your Return on Investment," Houston Bar Association, April 2016.
  • "How To Budget For Marketing When Starting Your Own Law Firm," Parts One and Two, MyCase Blog, February and March 2016.
  • "Effective Online Marketing," American Association for Justice, Women Trial Lawyers Caucus Leadership Summit, Boca Raton, Florida, February 2016.
  • Top 10 Blogs for "The Stages of New Case Intake," Texas Bar Today, State Bar of Texas, February 2016.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2016.
  • 2016 Legal Technology & Practice Management Predictions, MyCase, January 2016.
  • 10 Best Award, American Institute of Personal Injury Attorneys, 2016.
  • The Pocket Guide To Starting Your Law Firm [PODCAST], January 2016.

2015

  • American Bar Association Law Technology Today 2015 Women of Legal Tech.
  • Top 10 Blogs for "Law Firms Can No Longer Ignore Social Media," Texas Bar Today, State Bar of Texas, November 2015.
  • Houstonia Top Lawyers, Personal Injury for 2015, Best of Houstonia.
  • Top 100 Trial Lawyers, The National Trial Lawyers, 2015.
  • Personal Branding, Panelist, Asian American Bar Association Women's Retreat, October 2015.
  • Quoted in "Failing at the Finish Line: How Law Firms Lose Prospective Clients at the Front Door," Thomson-Reuters FindLaw, 2015.
  • Top 10 Blogs for "SEO Tips For Social Media Managers," Texas Bar Today, State Bar of Texas, September 2015.
  • Top 10 Blogs for "Google Now Shows Tweets In Search Results," Texas Bar Today, State Bar of Texas, August 2015.
  • "Automating Your Business Development," State Bar of Texas Annual Meeting, June 2015, San Antonio, Texas
  • "Social Media Marketing: Implementation," New Leaders Council May Institute: New Media, May 2015.
  • #1 Voted in Top 10 Blogs for "Google Update: Mobile Web Design Critical For Law Firms," Texas Bar Today, State Bar of Texas, April 2015.
  • "Beware These Seven Common Marketing Mistakes," American Association for Justice, Trial Magazine, March 2015.
  • Featured in "What's Working for Lawyers Seeking Better Search Engine Results," American Bar Association Journal 100th Anniversary Issue, January 2015.

2014

2013           

  • "Marketing and Advertising: Social Media for Law Firms" University of Texas Law CLE and The Insurance Law Section of the State Bar of Texas, 18th Annual Insurance Law Institute, November 2013.
  • "How Unexciting Brands Can Rock Social Media" Houston Social Media Breakfast, August 2013.
  • “Lawyer Online Directory Listings: Digital Branding for the Individual Lawyer” Women Trial Lawyers Caucus Newsletter, Spring 2013.
  • “Digital Marketing for Law Firms” Lorance & Thompson Lawyer Retreat, The Woodlands, Texas
  • “Law Firm Social Media Use: The Basics” Women Trial Lawyers Caucus Newsletter, Winter 2013
  • "Ethical Digital Marketing for Lawyers" - Speaker, Houston Bar Association Litigation Section Luncheon
  • Top 40 Under 40, The National Trial Lawyers - 2013
  • Top 100 Trial Lawyers, The National Trial Lawyers - 2013

Earlier           

  • “Does Your Law Firm Website Suck?” Law Insider   
  • “Intake and Marketing Return on Investment (ROI)” Needles Case Management Software Managers Symposium, Owings Mills, Maryland
  • Lawyer Tech Review: App Friday       
  • “Internet Marketing for Lawyers” Houston Trial Lawyers Association, Rising Tide Roundtable - Houston, Texas
  • “Managing a Referral Practice”  Needles Case Management Software Annual User Group Meeting  - Las Vegas, Nevada
  • Panel: Careers in Marketing, American Marketing Association Student Chapter – University of Houston Main Chapter (AMAUH) - Houston, Texas

PROFESSIONAL LICENSES


State Bar of Texas – Admitted, 2001

United States District Court, Southern District of Texas – Admitted, 2002

United States District Court, Eastern District of Texas – Admitted, 2003

United States Court of Appeals, Fifth Circuit - Admitted, 2016

PROFESSIONAL MEMBERSHIPS

American Association for Justice

  • Ad Hoc Committee on Digital Marketing
  • National Publications Committee (Trial magazine)
  • Co-Chair, Women Trial Lawyers Caucus Publications Committee
  • Section on Toxic, Environmental, and Pharmaceutical Torts (STEP)
  • Products Liability Section
  • Admiralty and Maritime Section

Houston Bar Association

  • Houston Lawyer Magazine Editorial Board
  • Law and the Media Committee - Committee Member
  • Continuing Legal Education Committee - Committee Member
  • Law Practice Management Committee - Committee Member, Secretary

Houston Trial Lawyers Association

  • Vice-President
  • Board of Directors
  • Big League Bash Judicial Event Fundraising Committee, Event Co-Chair and Event Chair
  • Communications Committee Chair
  • Nominating Committee
  • Long Range Planning Retreat Selectee

Texas Trial Lawyers Association

  • Membership Committee
  • President’s Committee on Technology Implementation

American Marketing Association

Association of Women Attorneys

Bar Association of the Fifth Circuit

College of the State Bar of Texas

Federation of Houston Professional Women

Greater Houston Women's Chamber of Commerce

Houston Interactive Marketing Association

Houston Social Media Breakfast

National Association of Professional Women

National Women Trial Lawyers Association

Public Relations Society of America

State Bar of Texas

COMMUNITY INVOLVEMENT

Congregation Beth Israel - Member

The Kinkaid School Auction Adversiting Sales Committee - Member


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