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Direct Mail Marketing for Lawyers: Is Print Media Still in the Game?

If our client requests constitute indicators of the legal marketing landscape, print collateral, direct mail, brochures, business cards, print advertising, and all things print-related remain in high-demand at law firms.  As lawyers, our print marketing materials must comply with the applicable state bar advertising rules; therefore, these rules need to be considered at every stage of print collateral creation, especially considering the initial review process for pre-approval can... [MORE]

Does My Law Firm Need A Brochure?

Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made. If a prospect... [MORE]

Direct Mail For Law Firms In The Digital Age

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, some sources say that up to 64% of people visit a website because of direct mail they receive. As with most... [MORE]


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