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September 2013: Law Firm Marketing and Technology Recap

During the month of September, we had the opportunity to post a few blogs we hope you enjoyed. Using our own editorial calendar, we began systematically tackling law firm technology and legal marketing topics that our friends and clients have brought to our attention. Here is a look back at our month in blogs: Law Firm Video Marketing: Google is the second most used search engine online, so if your firm doesn’t have video content up, you are missing out on a lot of potential... [MORE]

So You Want to Start an E-Newsletter for Your Law Firm

Email marketing strikes many as outdated. More chic platforms like social media and mobile marketing are stealing the limelight, but email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image... [MORE]

Law Firm Email Marketing: Part 2

This is the second post in a series on email marketing for law firms. Last week’s post introduced email marketing platforms. To review, email marketing strikes many as outdated but, in fact, email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your... [MORE]

E-Blasts are dead. Email marketing is not.

This is the third post in a series about email marketing for law firms.   When venturing into email marketing, you should consider: 1)     Choosing email marketing software 2)     Segmenting your list 3)     Creating a design 4)     Curating content 5)     Tracking success I previously discussed how to choose your email marketing software, create and segment your email list and design your newsletter. In this post I delve into e-newsletter content recommendations. For an... [MORE]

Analytics: The Map to Email Marketing Success

THIS IS THE FIFTH POST IN A SERIES ABOUT EMAIL MARKETING FOR LAW FIRMS.  I previously discussed how to choose your email marketing software, create and segment your email list, design your newsletter and find and create great content. Once you create and send an email marketing campaign, it is imperative that you track and measure its success. Email marketing analytics appear in real time, and monitoring them can certainly become an obsessive pastime. You can see which recipients... [MORE]

November 2013: Law Firm Marketing and Technology Recap

During the month of November, we had the opportunity to share several of our own blog posts on topics ranging from Google Analytics to law firm press releases. We not only monitor questions lawyers ask on social media, but we also track the most common questions we receive from law firms.  We also watch and analyze our own website analytics to see which of our own posts perform well, so that we can share more content on popular topics. Here is my look back at the Stacey E. Burke,... [MORE]

Going Viral: Our Five Most Socially Shared Posts of 2013

Google Authorship for Lawyers Back in August, I wrote about a relatively new (then) digital marketing feature, Google Authorship. I surmised that this tool would prove most valuable for (1) spotting authors in search results by their photos showing up next to their posts, (2) showcasing an author’s connectedness in search results (number of circles), and (3) search engine optimization. Google Authorship and Google Author Rank have surpassed all conservative estimates of their value... [MORE]

Why Content Strategy Comes First

Most law firms contacting us about their marketing efforts inquire about social media and/or e-newsletters. We get this request most often from law firms with an outdated web presence that has been dormant since the 90’s or law firms venturing into the World Wide Web for the first time (welcome!). What many lawyers fail to recognize is that content comes first – before e-news, before social, before anything digital. Do you have a blog within your website that is updated regularly,... [MORE]

Eight Ideas for Second Quarter Law Firm Marketing

As we closed the books on 2013, we wrote about how to prepare your law firm for its 2014 marketing. We know that lawyers and business owners are often too busy running their companies and performing their work to focus a significant portion of their time on business development. Our company provides outsourced legal marketing consulting services for law firms without an in-house marketing director and for firms with marketing staff who want an outside opinion or extra help. If you... [MORE]

How Much Time Should Law Firms Spend on Marketing

Are you spending too much time marketing your law firm – or not enough? Do you know how many hours you and your staff spend on marketing? While best practices will vary by firm and talent, below I provide industry guidelines to help you quantify your marketing efforts.  Blogging Blogs are a great way to gain traction with search engines, trust with your readers, and position you as an expert in your practice areas … if done correctly. It is easy to set up a blog on your website. I... [MORE]

Digital Marketing: The Basics in 20 Minutes or Less

I was honored to Co-Chair the Houston Trial Lawyers Association Law Practice Management CLE this year with my friend Marc Whitehead. We not only chaired the event, picked the topics, and lined up all of the speakers, we also spoke on a panel ourselves. Thank you to now Past President Peter Kelly for selecting us to execute this event, and for resurrecting it after a few years of its absence. Marc and I are both very interested in and very involved in a variety of marketing groups.... [MORE]

Ethical Digital Marketing for Social Security Disability

A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were:   Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through various methods of inbound marketing Don't be overly self-promotional in your blog posts - provide helpful,... [MORE]

The Top 10 Reasons Email Signatures Have Issues

This blog post contains an interactive exchange between longtime legal industry marketing expert and attorney Stacey Burke and Nick Lindauer, the Vice President of Operations and Client Services for one of Houston’s most successful digital marketing agencies, Forthea.   The development and implementation of a company-wide email signature appears to be simple, but is surprisingly complex. No matter how detailed the coding process, something always can (and will) go wrong. Email... [MORE]

The Fundamental Marketing Emails Your Law Firm Should be Sending

Jun 22, 2016 | by Amanda Taylor | Email Marketing
There is no denying that social media is an instrumental tool when it comes to marketing a business. Because of this fact, we often forget about social media’s seemingly long lost cousin, email marketing.  While email marketing certainly isn’t as sexy as social media, it can be extremely useful in that it’s one of the most effective ways to directly reach your audience with a particular message, and on average has a much higher potential of actually being seen by your audience... [MORE]

Law Firm Marketing Strategies: Traditional VS Digital

Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s not to say traditional marketing is vanishing anytime soon. Is one marketing approach really better than the... [MORE]

The One Thing to Make Your Email Blasts Better: Segmenting

May 03, 2017 | by Lisa Hopkins | Email Marketing
Email marketing can be one of the most cost effective methods of communicating with your current clients, former clients, and professional contacts. A monthly or quarterly e-newsletter can showcase big victories, introduce new partners or associates, and provide a recurring touch point to keep your firm top of mind. While many law firms utilize their email contact lists for electronic newsletters, most miss the boat when it comes to personalized interaction with their various types... [MORE]

Why Email Marketing and Social Media Go Hand In Hand

Email and social media marketing are two of the most established and effective digital marketing tactics used today. With such a strong inflation in social media use these days, people often question whether email marketing is still even relevant. While it’s true that 83% of marketers agree that social media is important for businesses, email marketing is still a very active player in the marketing game. Though the two marketing strategies seem different on the surface, they... [MORE]

Email Design Trends for Law Firms

Email is often one of the most effective, most economical, and most underutilized marketing tools for law firms. Email marketing platforms such as MailChimp and Constant Contact have minimal monthly costs (and may be free depending on the number of contacts your law firm imports), and provide a way for law firms to stay top-of-mind with their current and past clients as well as referral attorneys and other industry contacts. When communicating on behalf of your brand via email... [MORE]

Don’t Send Emails on a Friday Afternoon (And Other Email Marketing Tips)

Sep 20, 2017 | by Lisa Hopkins | Email Marketing
In previous posts, we’ve covered best practices in email design. Now comes the next struggle: your email blast is ready to send… but exactly when should you send it? Before we dive into exact dates and times, let’s consider what we’re trying to accomplish when sending law firm marketing emails. How to Measure Email Success The two best metrics to use when measuring the success of an email campaign are 1) open rates and 2) click-through rates. Open rates are incredibly important... [MORE]


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