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Facebook Advertising Versus Google AdWords: Battle of the Billon Dollar Markets

In today’s digital landscape, more and more options are available to businesses willing to spend money for online advertising. Between Google, YouTube, display ads, remarketing, social media, lawyer directory websites, and more, it can be difficult to navigate the options and determine the best fit for your law firm.  While Google AdWords is still the biggest kid on the block, Facebook is inching closer every year and has, in many ways, outpaced Google in terms of targeting. Below... [MORE]

Google AdWords Basics

Aug 15, 2017 | by Emma Hanes | Google AdWords
For law firms looking to increase new leads as quickly as possible, digital advertising campaigns using tools like Google AdWords are a popular choice. Campaigns can be set up very quickly and can target users based on specific search queries. Many law firms are eager to dive into a Google AdWords campaign, but there are a few basics to understand before taking the plunge. Make sure Google AdWords is right for you. If you are looking to advertise in a competitive market, you need... [MORE]

Four Google AdWords Advertising Policies Lawyers Need To Know About

Apr 30, 2018 | by Emma Hanes | Google AdWords
Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world or just down the street. Unfortunately for lawyers, a number of Google AdWords advertising policies make running AdWords campaigns practically impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search... [MORE]