Business solutions for law firms
Law Firm Marketing | Law Firm Infrastructure | Law Firm Excellence
You Are Here:
Home » Tagged: Print Advertising

Tag: Print Advertising

Direct Mail Marketing for Lawyers: Is Print Media Still in the Game?

If our client requests constitute indicators of the legal marketing landscape, print collateral, direct mail, brochures, business cards, print advertising, and all things print-related remain in high-demand at law firms.  As lawyers, our print marketing materials must comply with the applicable state bar advertising rules; therefore, these rules need to be considered at every stage of print collateral creation, especially considering the initial review process for pre-approval can... [MORE]

Does My Law Firm Need A Brochure?

Even in an age of digital dominance, most professional service providers still commonly have in-person meetings with prospects, clients, and referral sources to discuss how we can help - and of course we want to leave a good impression. Brochures help when speaking with a potential client, reiterating the highlights of your presentation or pitch. Brochures keep your law firm “present” even after you leave a meeting, which is generally when the hiring decision is made. If a prospect... [MORE]

Common Branding Mistakes Your Law Firm Might Be Making:

Most attorneys know it’s important to have a law firm brand but usually underestimate just how much work goes into building a great one. Law firm branding needs to be well thought out, well researched, and well planned.  There’s more to branding than just throwing a logo on all of the content you create and share on the web. In order to build a great brand, be sure to avoid the common pitfalls in law firm branding mentioned below. 1. No Focus Overloading prospective clients with... [MORE]

Law Firm Marketing Strategies: Traditional VS Digital

Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Sure, many law firms are moving toward predominantly digital marketing plans but that’s not to say traditional marketing is vanishing anytime soon. Is one marketing approach really better than the... [MORE]

Direct Mail For Law Firms In The Digital Age

If your law firm wants to reach a lot of people, direct mail remains a cost-effective marketing option. Practically everyone has a mailbox, and most people check theirs daily. In fact, about 79% of consumers consider reading mail to be more convenient than going online. But going online and reading paper mail can work hand-in-hand to help boost brand awareness. For example, some sources say that up to 64% of people visit a website because of direct mail they receive. As with most... [MORE]


Footer