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Online Press Releases for Lawyers

Online press releases are an important part of your inbound marketing strategy, as they are no longer solely designed to reach traditional offline media. Online press release distribution for lawyers has become a staple in many law firms’ digital marketing strategies.   Online Press Releases and Search Engine Optimization Recent Google algorithm updates have negatively impacted the value of online press. While the quantity of links is less important now in SEO, links are still a... [MORE]

Repurposing Digital Press Releases and Navigating Media Communications

This post is the second of two posts about online press releases for lawyers. In my first post, I discussed how the interaction between online press releases and search engine optimization has changed, as well as how to write good press release copy. In this post, I will cover how to use your law firm press releases offline, and how to set up the appropriate internal protocol for handing media inquiries. Repurpose Your Digital Press Release, Both Online and Offline  The... [MORE]

Nine Ways to Promote Your Verdicts, Settlements, and Case Results

Trial lawyers care about more than the monetary results we are able to obtain for our clients. We care about protecting our clients’ civil rights, their pain and hardships, and their needs and desires. The primary reason a potential client hires a lawyer, however, is that counselor’s ability to get results. Since state bar associations don’t provide statistics on lawyers’ success rates, we must take it upon ourselves to promote what we have achieved and accomplished. Before you... [MORE]

Getting Media Coverage for Your Law Firm Press Release

Back in November of last year, I wrote about digital press releases for law firms.  Since that time, the power of online media distribution channels has decreased. While I have always included a direct-to-media campaign along with my digital press releases, relationships with the media and the ability to reach them quickly has become more important now than ever before. The use of the “press drop,” targeted press email campaigns, and other alternative tactics can often lead to more... [MORE]

What to Look For When Submitting an Article For Publication

Many lawyers work to broaden their public exposure and community outreach by participating in CLEs, speaking on panels, and participating in other events. Lawyers can also obtain industry recognition by submitting articles for publication. While this may seem like a simple task, there a process should be followed—regardless of the publication—to ensure nothing is missed along the way. Read and Reread Publication Requirements It can be tempting to begin writing immediately when you... [MORE]

What Happens After You Submit An Article for Publication?

In a previous blog, I discussed the importance of knowing the ins-and-outs of how to properly submit an article for publication—but what steps should you take once the article has been published? Many law firms put the bulk of their work into getting the article written, reviewed, edited, submitted, and published, assuming that once published, the work is done. This however, isn’t true, as there are still several things to be done once your work has been published to ensure as many... [MORE]