Branding Essentials

Branding Essentials for Law Firms

Starting your own law firm is an exciting – and daunting – task, especially if you are going out on your own as a solo attorney. Whether you are early in your legal career or transitioning out of a big law firm, you may not know what marketing items you will need to launch your…

Reviewing Last Year's Marketing Efforts

Learn from the Past: Reviewing Last Year’s Marketing Efforts to Inform This Year’s Strategy

British statesman Winston Churchill once wrote, “Those that fail to learn from history are doomed to repeat it.” And, while this quote and its variations are usually invoked to discuss political and cultural issues, the message definitely applies to marketing expenditures as well. Looking at what a law firm has done in the past can…