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Law Firm Video Marketing

YouTube has become the second most commonly used search engine online.  If your law firm does not have current, fresh video content available on YouTube, you are missing out on millions of searches each day.  If you need more convincing, I will showcase for you below the “who, what, when, where, why, and how” of law firm video marketing. Who should be in your law firm video? Your law firm videos should include lawyers from your firm and testimonials from clients and/or others. If... [MORE]

September 2013: Law Firm Marketing and Technology Recap

During the month of September, we had the opportunity to post a few blogs we hope you enjoyed. Using our own editorial calendar, we began systematically tackling law firm technology and legal marketing topics that our friends and clients have brought to our attention. Here is a look back at our month in blogs: Law Firm Video Marketing: Google is the second most used search engine online, so if your firm doesn’t have video content up, you are missing out on a lot of potential... [MORE]

2014 Law Marketing Trends

In 2013, social media, content marketing, and mobile optimization dominated the law marketing arena. By now, your firm probably has a blog that is updated weekly, a Facebook and Twitter presence, and maybe even a responsive website or microsite. While these digital marketing fundamentals are still important, in order to remain competitive in 2014, your law firm will have to take its online efforts to the next level. Segment and target your marketing  In lieu of mass marketing the... [MORE]

Eight Ideas for Second Quarter Law Firm Marketing

As we closed the books on 2013, we wrote about how to prepare your law firm for its 2014 marketing. We know that lawyers and business owners are often too busy running their companies and performing their work to focus a significant portion of their time on business development. Our company provides outsourced legal marketing consulting services for law firms without an in-house marketing director and for firms with marketing staff who want an outside opinion or extra help. If you... [MORE]

Ethical Digital Marketing for Social Security Disability

A huge thank you to the American Association for Justice for having me come to South Miami Beach last week to speak on marketing in the social security disability practice area. A few high points from my presentation were:   Start with your law firm website, ensuring you utilize best practices in its design and structure Make sure to drive traffic to your website through various methods of inbound marketing Don't be overly self-promotional in your blog posts - provide helpful,... [MORE]

Your Law Firm and Video Content: The Time Is Now

There has been a recent shift in the online world to involve a very important component that many businesses are failing to include in their marketing strategies. Over the past few years, we’ve seen drastic changes in technology and user behaviors across online platforms, and they all point to one thing: video content. According to Cisco, video will account for 69% of all consumer internet traffic in 2017. It is projected that by 2019, global internet traffic from videos will make... [MORE]

A Video is Worth a Thousand Words

Jun 29, 2017 | by Lisa Hopkins | Video Marketing
As we’ve written about previously, client reviews are an incredibly important part of a digital marketing strategy. They serve as a verification point for your law firm, complete with an actual person’s opinion to listen to. With the rise in video across the digital sphere, obtaining video testimonials from your clients is a great way to showcase your law firm in a fresh manner. Having clients speak on camera about their experience with your law firm not only provides much of the... [MORE]

Five Types of Content Your Audience Actually Wants to Read

You’ve put in the time and effort to create a marketing strategy for your law firm. After several months of sharing your content you notice very little audience engagement. Is the return on investment (ROI) there? Constructing a strategic marketing plan and implementing that plan are great first steps when it comes to marketing your law firm. But what happens when the content isn’t doing its job of engaging, informing, and attracting new clients?  When this happens, you must ask... [MORE]

Infographic: The Dos and Don'ts Of Instagram For Business

There is no denying the ever-growing popularity of Instagram for both personal and professional use.  Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Should your law firm jump on this social media channel bandwagon? If you have the content to share and the bandwidth for daily posts, we vote yes! Not only is it great exposure for your law firm, but Instagram is the fastest growing... [MORE]

5 Signs It’s Time You Hire Social Media Help

While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. No matter the job title at any law firm - Partner, Associate Attorney, or Firm Administrator - it’s difficult for anyone to find the time needed to run a law firm’s social networks. Review the warning signs listed below to determine whether... [MORE]

Video Editing Platforms Can Take Your Law Firm’s Marketing to the Next Level

Apr 04, 2018 | by Elizabeth Flake | Video Marketing
It’s no secret video has made a monumental splash in the world of digital marketing over the past few years. According to HubSpot, 72 percent of people would rather watch a video to learn about a product or service than read text and 97 percent of marketers also found video helped increase user understanding of products or services. While video production and editing is not something most law firms are focused on internally, it’s important to know the ins and outs of these tools in... [MORE]


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