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Social Media Metrics You Should Actually Care About. Part 2: Twitter

Oct 11, 2018 | by Amanda Taylor
In the first part of this series, we covered Facebook analytics that are especially important to pay attention to when it comes to tracking the progress of your social media efforts. Now it’s time to talk Twitter analytics. While the analytics available on Twitter are slightly less detailed than Facebook, they aren’t any less important. As mentioned in our last post, it’s important not to waste time analyzing the unhelpful numbers. Focus on evaluating figures that directly impact... [MORE]

How To Have a Successful Fourth Quarter

Sep 12, 2018 | by Stacey Burke | Marketing Services
Nine months ago, you most likely started 2018 fired up, with optimism and goals. Now that the fourth quarter is about to arrive, it's probably obvious whether or not your law firm is meeting the goals you set. But it’s not just about this year - in addition to ensuring a positive end to 2018, a strong fourth quarter places your firm on the right path for next year. Here are a few expert tips you should consider during the remaining months of 2018: Reevaluate Your Business... [MORE]

Why Long Form Video Content Should Be Included in Your Marketing Strategy

Sep 06, 2018 | by Elizabeth Flake | Video Marketing
When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. These can range from cooking tutorials and news clips to just the silly viral videos that make us smile throughout the day. This all comes from the accepted notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. While this... [MORE]

Social Media Metrics You Should Actually Care About. Part 1: Facebook

Aug 30, 2018 | by Amanda Taylor
You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact? Don’t waste your time analyzing numbers... [MORE]

The New Google Algorithm Update That Impacts Every Law Firm Website

Aug 20, 2018 | by Emma Hanes | SEO
It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss. What Was The August... [MORE]