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The Dos and Don’ts of Social Media Automation for Law Firms

Jun 21, 2018 | by Amanda Taylor
There is no doubt that social media automation tools make digital marketing easier. Scheduling, optimizing, and responding to social media posts all day long on multiple channels can be overwhelming; and honestly, who has time for that? While social media automation is certainly a more efficient, accommodating way of managing social media tasks, there is absolutely a right way and a wrong way to use these tools. Read below to learn our dos and don’ts when it comes to social media... [MORE]

2018 Metadata Best Practices For Law Firms

Jun 12, 2018 | by Emma Hanes | Google
One of the top ways users find websites is through search engine results. Therefore, your law firm’s exact appearance in search results is incredibly important for attracting users. Luckily, webmasters can specify which information - called metadata - can both appear in search engine results and inform search engines about your website content. Not all metadata is created equal, and there are numerous best practices to abide by to get the most out of your metadata.  What Is... [MORE]

Three Mistakes to Avoid on Your Law Firm's Website

A law firm’s website is its most important digital asset, and now more than ever serves as the initial point of contact for many potential new clients and referral sources. With the ever-evolving landscape of digital trends, search engine algorithm changes, and mobile vs. desktop metrics, ensuring your website stays up-to-date can be a time-consuming process. Below are three of the most common website mistakes, which are often overlooked but essential to digital marketing... [MORE]

Recent Google Algorithm Updates

May 22, 2018 | by Stacey Burke | Google | SEO | Google Analytics
Google has rolled out a number of algorithm updates recently. The beginning of 2018 has been extremely turbulent for search engine rankings as websites still recovering from previous updates have been tossed up again by these newly rolled out updates. One of the most notable updates was confirmed by Google and occurred mid-March. This was a “broad core algorithm update” that impacted the appearance and rankings of some websites in search results. Glenn Cabe and others dubbed this... [MORE]

5 Common Misconceptions about Marketing for Law Firms

Contrary to popular belief, not all marketing is created equal. You wouldn’t market for a restaurant the same way you would for a retailer, and the same goes for marketing your law firm. While there are misconceptions when it comes to marketing, there are many more when it comes to the ethics and methods surrounding law firm marketing. Most law firms need and desire to offer their best services to their potential clientele, which begs the question of how law firms can then separate... [MORE]


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