Getting Media Coverage for Your Law Firm Press Release

Back in November of last year, I wrote about digital press releases for law firms. Since that time, the power of online media distribution channels has decreased. While I have always included a direct-to-media campaign along with my digital press releases, relationships with the media and the ability to reach them quickly has become more important now than ever before. The use of the “press drop,” targeted press email campaigns, and other alternative tactics can often lead to more significant coverage in a more timely fashion.