With a seemingly endless number of social media platforms available, you may be unsure which ones are right for your law firm. While you might have your own individual LinkedIn profile, many companies fail to build out a comprehensive Company Page, which is a missed opportunity.
To many, social media is the “next big thing” when it comes to marketing a business. The fact is, it’s already a big thing, it’s here, and it’s huge. If you happen to not yet have social media platforms set up for your business, that is your first mistake. Social media marketing means huge potential for your business, particularly in areas like brand recognition, brand loyalty, and lead conversions.
When it comes to potential new clients, lawyers can’t get enough information. They want to know every detail about the client from the first introduction, and generally want to know if the client is a viable lead before ever interacting via phone or email. This can lead to one of the questions I’m most frequently asked when designing websites: can we capture more information from our contact forms than just name, phone, and email? Generally the answer we give is no, and here’s why.
Stacey E. Burke