Somewhere in the three to ten days after we launch a new website for a client, I am invariably asked, “So when we will start ranking on page one of search results?” There seems to be a common misconception that a brand new website will immediately get noticed by Google and start appearing on the very first page of search results.
With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)?
Lisa Hopkins