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Five Types of Content Your Audience Actually Wants to Read

You’ve put in the time and effort to create a marketing strategy for your law firm. After several months of sharing your content you notice very little audience engagement. Is the return on investment (ROI) there? Constructing a strategic marketing plan and implementing that plan are great first steps when it comes to marketing your law firm. What happens when the content isn’t doing its job of engaging, informing, and attracting new clients?

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Don’t Panic After A Google Algorithm Update

The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update. Google updates can be difficult to spot because the company tries to release them inconspicuously. Google does this by rolling out updates slowly and by industry. If you notice a change in rankings, don’t panic. You need to ask a few questions first.

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New Year, New Hires: Best Hiring Practices for Law Firms

Hiring a new employee can be incredibly daunting. At least one person at your law firm will have their work hours reallocated to combing through potentially hundreds of resumes, enduring back-to-back phone interviews, and finally selecting someone with no guarantee about how he or she will work out. While the process can seem overwhelming, this can be a great opportunity to inject new energy and ideas into the firm.

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Easy Ways to Jump into Live Video in 2018

Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded. If your law firm isn’t already streaming live video, it’s time.

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