If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…
Just as in many other industries, social media provides law firms with the opportunity to connect with existing and potential clients while also showcasing their services in today’s in-demand world. Not only that, but just as there seems to be a myriad of personal injury firms touting their services online, there are just as many defense firms out there as well. Deciding who to target and building an audience for these highly specialized firms can be a difficult task.
Whether you are looking to build your professional network, share your firm’s blog posts, awards, and accolades, or attract new clients, LinkedIn can be the place to do so. In order to achieve these LinkedIn objectives, however, your firm needs a plan of action. Read our tips for building a smart plan of action for your small law firm on LinkedIn.
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
Stacey E. Burke