Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your…
Today we are sharing a few things not to do on your company Facebook page, which should ultimately help your page flourish with the best of them.
As digital marketing progresses, your strategy must evolve with it, which is why we are suggesting your law firm gets started on Instagram.
There is always more to be done when it comes to optimizing your firm’s digital assets. With any marketing strategy, you must determine your priorities and figure out how to get the most out of your existing properties. Along those lines, next on your strategy list should be SEO’s little sister: social media optimization (SMO).
As we cope with the loss of our old friend Google Plus, we can now say hello to a new(ish) and improved way for your business to share news: Google Posts.
At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.
While the analytics available on Twitter are slightly less detailed than Facebook, they aren’t any less important. It’s important not to waste time analyzing the unhelpful numbers. Focus on evaluating figures that directly impact your law firm. Read on to learn which Twitter social media metrics your law firm should actually care about.
Amanda Ravandi