At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.
While the analytics available on Twitter are slightly less detailed than Facebook, they aren’t any less important. It’s important not to waste time analyzing the unhelpful numbers. Focus on evaluating figures that directly impact your law firm. Read on to learn which Twitter social media metrics your law firm should actually care about.
You’ve been regularly posting on your law firm’s social media channels and now you are wondering if the return on investment (ROI) is there. Social media metrics have come a long way over the years, and these days you can glean excellent insight into how your social posts are performing. But which of the countless available metrics, statistics, and data should you focus on? How do you prove whether or not your efforts are making an impact?
There is no doubt that social media automation tools make digital marketing easier. Scheduling, optimizing, and responding to social media posts all day long on multiple channels can be overwhelming; and honestly, who has time for that? While social media automation is certainly a more efficient, accommodating way of managing social media tasks, there is absolutely a right way and a wrong way to use these tools.
Every law firm has a unique identity and brand. Knowing how to properly convey this identity to your various audiences can make or break your business. These days, clients want authenticity from the businesses they work with, especially when it comes to law firms. In order to connect with your audiences (including future clients), your law firm must communicate in a clear and consistent voice across every marketing and advertising outlet.
While utilizing social media platforms can make a great impact on the exposure and reputation of your law firm, managing these accounts is no small feat. Handling social media is so much more than posting the occasional update on your channels. It’s hard for any attorney to find the time needed to run a law firm’s social networks. Review the signs listed below to determine whether or not it’s time your law firm outsources its social media work.
There is no denying the ever-growing popularity of Instagram for both personal and professional use. Because of this, law firms and other businesses are coming out of the woodwork, building out profiles, and even advertising on the social platform. Not only is it great exposure for your law firm, but Instagram is the fastest growing social network and allows for some of the greatest engagement. Who could say no to that?
Amanda Ravandi