Case Results

Why You Should Have Case Results On Your Law Firm Website

There’s one thing the law firm marketing experts at Stacey E. Burke, P.C. are always asking clients to provide, but we almost never receive: case results and/or representative matters. Case results should be present on every law firm website because they provide significant value. Unfortunately, since we can’t read minds, we have to rely on our clients to provide us with this information. Any lawyer that has successfully handled or assisted in any type of legal matter has case results, and they should absolutely be on your website. Here’s why.

Google Algorithm Updates

UPDATED: Google Algorithm Updates

The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.

Medic Update

Understanding The Medic Update and Google’s YMYL Websites

It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss.

5 SEO MYTHS BUSTED

5 SEO Myths Busted

Search engine optimization or SEO is both complicated and always changing. Because of this, many SEO myths get disseminated that are hard to shake. From Google Analytics, Google search listings, social media, and everything in between, not everything is as cut and dry as it seems. Here are five SEO myths busted.

Google

2018 Metadata Best Practices For Law Firms

One of the top ways users find websites is through search engine results. Therefore, your law firm’s exact appearance in search results is incredibly important for attracting users. Luckily, webmasters can specify which information – called metadata – can both appear in search engine results. Not all metadata is created equal there are numerous rules to abide by to get the most out of your metadata.

Google Algorithm Updates

Four Google AdWords Advertising Policies Lawyers Need To Know About

Google AdWords is one of the most popular digital advertising platforms in the world. It can help advertisers connect with potential customers all over the world. Unfortunately, many of Google AdWords advertising policies make running AdWords campaigns nearly impossible unless you know how to work with them. Below, we discuss four Google AdWords advertising policies lawyers need to know about to be successful with Google paid search advertising.

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4 Things You Can Do To Improve Your Bounce Rate Right Now

Looking at a website’s bounce rate is one the quickest ways to determine whether or not the website is successful. A “bounce” occurs when a user lands on your site and leaves without visiting any other pages, interacting with the site, or completing a conversion. A bounce rate is the percentage of users who bounce. Having a high bounce rate is bad news because it means users aren’t engaging with your website, reducing your number of conversions.

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