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Tips for Effective Content Marketing for Law Firms

Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…

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Tips for Humanizing Your Law Firm Brand

The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…