It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.
Author: Elizabeth Flake
It’s no secret that website content is important. You want to ensure your firm is putting its best foot forward from the moment a prospective client hits your homepage. Many lawyers don’t realize quality content requires the right length (or word count) for Google to recognize it as such. Here are just a few reasons why you need to ensure the length of your website content complies with SEO best practices and the quality of your words both matter.
With many different brands and law firms out there vying for the public’s attention online, ensuring your firm is seen in all the right places, as well as present on all the right platforms is essential. While brand awareness for law firms has its unique aspects, it’s not all that different from your favorite brand building awareness for its company either. One of the most important differentiating factors of brand awareness for attorneys and law firms is claiming, setting up, building out, and maintaining up-to-date industry specific directory listings (like Avvo) to showcase your firm and its services.
Just as in many other industries, social media provides law firms with the opportunity to connect with existing and potential clients while also showcasing their services in today’s in-demand world. Not only that, but just as there seems to be a myriad of personal injury firms touting their services online, there are just as many defense firms out there as well. Deciding who to target and building an audience for these highly specialized firms can be a difficult task.
Virtual law practices are nothing new. Many law firms have been opting to transition their businesses into the remote work-sphere to allow more time to work outside of a traditional office. While the convenience of having an executive suite or shared workspace for client meetings is a no-brainer to most, lately many law firms using these facilities for physical addresses have been negatively affected when it comes to Google My Business Listings.
For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.
Business development is a revenue generation tactic most law firms are familiar with. Strategies can include attending and participating in CLE’s, submitting your written work to legal and academic journals, and more. With this in mind, it’s important to know how to expand on business development basics to further your firm’s reach and to ensure you are getting the most out of your efforts.