For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.
Author: Elizabeth Flake
Business development is a revenue generation tactic most law firms are familiar with. Strategies can include attending and participating in CLE’s, submitting your written work to legal and academic journals, and more. With this in mind, it’s important to know how to expand on business development basics to further your firm’s reach and to ensure you are getting the most out of your efforts.
In today’s digital-centric world, reviews are essential. We look to them to know if a new restaurant we want to try out will be worth it, if the latest smartphone really lives up to the hype, or even just to see what people are saying about the newest super hero movie franchise’s release. So while we often look to Yelp and other review-focused sources for this information, why is it many neglect to do the same for themselves professionally?
For many law firms, getting started on social media may seem like a piece of cake. All you need is a few photos and ideas for content to start posting, right? Unfortunately, a few photos and fun ideas don’t make for a long-term strategy or a strong presence on social media. Having a strong brand identity that reflects your firm’s values and showcases the applicable practice areas effectively is what will make your law practice stand out from the crowd. This can be accomplished by finding out the proper voice and tone your firm should use on social media.
In today’s social media-centric world, it can be easy to assume that you have all of the major platforms figured out. While you may know Instagram is the platform for primarily image-based content and LinkedIn is for professional connections, you may not know about the tiny details each platform has available to further the social reach of your law firm. This is especially true when it comes to Twitter and utilizing Twitter lists.
2018 seems to have come and gone in the blink of an eye. One minute we’re excited for summer and before you know it the holidays are here. With 2019 just around the corner, it’s time to start gearing up for the New Year by seeing what innovative marketing tactics you can add into your existing plans.
As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is essential to have at least a few attorneys at your firm speak in addition to attending these events. With so many legal industry events out there to choose from, it can be difficult to determine which is the right fit for you and your law firm.