From helping to improve search rankings, to building authority and a powerful reputation in your field, client testimonials can provide huge advantages. The question many are left with is, once you receive a great review from a client, what should you do with it?
When it comes to promoting your law firm and its services, it’s important to consider the firm’s overall reputation. While you may think your opinion of the firm’s work is all the general public needs to know, the opinions of your clients actually carry much more weight. Because of this, having multiple quality client Google reviews of your firm’s work is incredibly important. Learning the processes to take to get better and more valuable client reviews on Google can help take the digital reputation of your firm to new heights (and correspondingly increase its appearance in search results).
While many aspects of virtual events remain similar to in-person ones, there are important differences for which to plan. Understanding how to properly prepare your law firm for a virtual legal event will make the entire process run more smoothly.
When it comes to marketing your law firm, a quality case study can be an effective way to showcase the abilities of your attorneys both in and out of the courtroom. Though creating them can take time, there are many different ways to build a compelling case study for your firm. Utilizing best practices for curating an effective case study can help your firm gain quality leads and increase its digital reach, while also visually exhibiting the successes of the firm in a fascinating way – beyond just listing a long line of representative matters or case results.
When it comes to marketing, being aware of your competitors is one of the most important aspects to any analysis. With overlapping practice areas and many firms operating within major metropolitan areas, understanding how to put together a comprehensive competitive analysis can give law firms the upper hand when it comes to strategizing their overall marketing efforts and beating out the competition.
When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.
On any other seemingly normal workday, law firms use social media to connect with professional connections, existing clients, and local communities on everyday items such as offered services or practice areas, awards or accomplishments, and promoting speaking engagements, among other things. However, in light of ongoing concerns over the novel coronavirus or COVID-19, ensuring these platforms are also being utilized for crisis related communications is more paramount than ever.
Elizabeth Flake