When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.
Author: Elizabeth Flake
As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.
It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.
It’s no secret that website content is important. You want to ensure your firm is putting its best foot forward from the moment a prospective client hits your homepage. Many lawyers don’t realize quality content requires the right length (or word count) for Google to recognize it as such. Here are just a few reasons why you need to ensure the length of your website content complies with SEO best practices and the quality of your words both matter.
With many different brands and law firms out there vying for the public’s attention online, ensuring your firm is seen in all the right places, as well as present on all the right platforms is essential. While brand awareness for law firms has its unique aspects, it’s not all that different from your favorite brand building awareness for its company either. One of the most important differentiating factors of brand awareness for attorneys and law firms is claiming, setting up, building out, and maintaining up-to-date industry specific directory listings (like Avvo) to showcase your firm and its services.
Just as in many other industries, social media provides law firms with the opportunity to connect with existing and potential clients while also showcasing their services in today’s in-demand world. Not only that, but just as there seems to be a myriad of personal injury firms touting their services online, there are just as many defense firms out there as well. Deciding who to target and building an audience for these highly specialized firms can be a difficult task.
Virtual law practices are nothing new. Many law firms have been opting to transition their businesses into the remote work-sphere to allow more time to work outside of a traditional office. While the convenience of having an executive suite or shared workspace for client meetings is a no-brainer to most, lately many law firms using these facilities for physical addresses have been negatively affected when it comes to Google My Business Listings.