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How to Find the Right Speaking Engagements for Your Firm

As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is essential to have at least a few attorneys at your firm speak in addition to attending these events. With so many legal industry events out there to choose from, it can be difficult to determine which is the right fit for you and your law firm. 

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Make Business Cards Great Again

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade old-fashioned, paper business cards.

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Is It Time For A Legal Branding Makeover?

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)?

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Why Your Law Firm Should Throw An Event

Despite the proliferation of digital communication tools, in-person events remain a crucial component of law firm business development best practices. In 2015 alone, companies poured $572 billion into experiential marketing or engagement marketing initiatives – this type of marketing directly engages consumers and gets them to participate hands-on with a brand (e.g. SWSW, sporting events, and large product launches). Live events have even been called a “critical component” of every outbound marketing strategy by some of the biggest players in the digital marketing business. In-person events continue to top various lists as one of the most effective tactics for B2B content marketers.

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Online Reviews For Lawyers

When people look to hire a service provider, more than ever before they are turning to the Internet and reading customer reviews and ratings. So many sites are devoted to the ranking and review of various companies that it is hard to tell which reviews are accurate or worthwhile to read. There are even services you can hire to create fake reviews for your business – but Google doesn’t like that and Amazon is even suing fake reviewers at the moment.

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The Top 10 Reasons Email Signatures Have Issues

The development and implementation of a company-wide email signature appears to be simple, but is surprisingly complex. No matter how detailed the coding process, something always can (and will) go wrong.

Email signatures help set the tone for your business and can reflect a great degree of professionalism – until they don’t.

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