Category: Branding

Logo files can come in many different formats, and each one should be used for the proper purpose. Using the wrong file type creates instances of blurry logos or logos rendered in the wrong color or size. Find out more about what you should use when.

As speaking opportunities for lawyers can be a major marketing pull in terms of public relations and business development, it is essential to have at least a few attorneys at your firm speak in addition to attending these events. With so many legal industry events out there to choose from, it can be difficult to determine which is the right fit for you and your law firm. 

Your law firm has updated all of its digital assets, you’re posting regularly on social media channels, adding content to the website once a week, and scheduling your Q2 e-newsletter to go out. Now what should you do in terms of marketing?? Below are four innovative ways to market your law firm you may not have tried… yet.

Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of…

We live in a digital world. We communicate by text, email, chat, social media, Skype, and more. In a society where we connect instantaneously with one click, why do we need business cards? Exchanging business cards face-to-face forms a much more personal connection than emailing someone. This is why business cards likely remain the most often used and effective form of direct marketing. I’ve yet to attend a legal industry event where even the most tech-adept people didn’t trade old-fashioned, paper business cards.

With most things, what’s on the inside matters most. When it comes to your law firm, however, that’s not always the case. One of the most important, customer-facing elements of any business is its logo. If your logo and marketing materials are dull and outdated, chances are clients will think the same of your practice. Should you consider rebranding (and no, we aren’t just talking about your logo)?