Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…

Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…

virtual practice

Why Having a Virtual Practice Could Affect Your Google My Business Listing

Virtual law practices are nothing new. Many law firms have been opting to transition their businesses into the remote work-sphere to allow more time to work outside of a traditional office. While the convenience of having an executive suite or shared workspace for client meetings is a no-brainer to most, lately many law firms using these facilities for physical addresses have been negatively affected when it comes to Google My Business Listings.