It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.
It should go without saying at this point that content is an integral part of any successful online marketing strategy. And that as digital trends change regularly, your law firm content must accordingly adjust. What worked a year ago online may not work today and certainly will not work in the future. So what are…
If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…
A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…
If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
In addition to complying with the applicable local state bar advertising rules, it’s also important to adhere to each award’s publication guidelines. Below are a few of the most common legal industry awards, along with exactly how you should list them on any advertising materials, including your law firm website.
Elizabeth Flake