voice search

The Intersection of Voice Search and SEO

It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.

Keyword Research

How To Perform Keyword Research

If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…

Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…

Local SEO

Structured and Unstructured Citations

If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…