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Here’s What You Need To Know About Readability

If you are undertaking a content marketing strategy or launching a new website, you need to understand a concept called “readability” and the effect it has on SEO value and user experience. While readability was not always an important factor to consider for SEO, it’s becoming hugely significant and you will need to be mindful of it.

Houston Legal Marketing Agency

Google’s Evolving (Again). Here’s How.

With the rise of mobile devices, tablets, and voice search over the past few years, the way we interact with search results is changing. Mobile devices now account for 50 percent or more of all traffic to websites (depending on the industry), and voice search (i.e. using your voice to ask an internet connected device such as Siri or Alexa a question) is projected to account for 50 percent of all searches by 2020.

Houston Legal Marketing

Why You Shouldn’t Ignore YouTube

For most attorneys thinking about social media marketing, the task of starting a YouTube channel for their law firm isn’t often top of mind. Oftentimes we think of YouTube as being reserved for younger generations to watch everything from makeup tutorials to cooking videos and everything in between. With that being said however, YouTube’s platform is actually a great place to market your law firm and its service offerings. It is actually the second-largest search engine after Google, with 1.9 billion monthly active users. Here are a few tips and tricks your firm can use to successfully run a branded law firm YouTube channel.

Negative Reviews

What Lawyers Can Do About Negative Reviews

Part One: Negative Reviews on Facebook and Google Practicing law is providing a professional service, and thus law firms benefit from online reviews. However, opening yourself and your law firm up to receiving reviews doesn’t just allow for positive news. Receiving negative feedback can be devastating, as these reviews are often left flippantly, sometimes even…

editorial calendar

Five Tips For Creating The Best Editorial Calendar

Content marketing is a hugely successful marketing strategy that uses the production of quality content to increase organic search engine rankings. The centerpiece of a content marketing strategy is an editorial calendar. Without an effective and well thought out editorial calendar, your content marketing will likely fall apart. Here are five tips for creating the best editorial for your content marketing.

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