Category: Digital Marketing

2018 seems to have come and gone in the blink of an eye. One minute we’re excited for summer and before you know it the holidays are here. With 2019 just around the corner, it’s time to start gearing up for the New Year by seeing what innovative marketing tactics you can add into your existing plans.

The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update.

Getting your law firm to have a sustainable position online may take months, if not years. A regular audit of your digital assets can be invaluable for gauging your online potential and room for improvement, as well as to identify any missed opportunities.

When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. This comes from the notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. This might’ve been the case not long ago, research is showing an increasing trend of longer form video content.

It’s rare that Google algorithm updates ever directly impacts the legal industry. Luckily (or unluckily depending on your outlook), a Google algorithm update that began on August 1st takes direct aim at law firm websites. In the first month of August, law firms may have seen their organic website traffic fall off a cliff or skyrocket exponentially. Unfortunately, unless you are actively engaged in a very comprehensive SEO strategy, you probably suffered a loss.

In a previous blog, I discussed the importance of knowing the ins-and-outs of how to properly submit an article for publication—but what steps should you take once the article has been published? Many law firms put the bulk of their work into getting the article written, reviewed, edited, submitted, and published, assuming that once published, the work is done. This however, isn’t necessarily true.