Zero Click

Optimizing Your Website For Zero Click Searches

Google made some of its biggest search algorithm updates ever over the last year, specifically to make online answers easier for searchers to find. New Search Engine Results Pages (SERPs) functionality like featured snippets now appear in results for more than half of all searches. These features are often referred to as zero click searches, which…

Houston Video Marketing

Law Firm Video Marketing Trends to Look Out For in 2020

As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.

law firm digital marketing

How To Get Your Law Firm Digital Marketing Ready For The New Year

As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…

voice search

The Intersection of Voice Search and SEO

It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.

Keyword Research

How To Perform Keyword Research

If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…

Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…