A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…
If you want your law firm website to appear at the top of Google organic search results for important keywords, then local SEO should be at the top of your marketing task list. Local citations are an integral part of local SEO, because the more relevant websites that link to yours, the better your website…
Employees rarely stay with the same employer for their entire career anymore; and whether the law firm employee decides to leave or the firm terminates them, a law firm needs to have a plan in place for how to handle breaking digital ties with the former employee. Your first step toward making the breakup digitally…
In addition to complying with the applicable local state bar advertising rules, it’s also important to adhere to each award’s publication guidelines. Below are a few of the most common legal industry awards, along with exactly how you should list them on any advertising materials, including your law firm website.
Virtual law practices are nothing new. Many law firms have been opting to transition their businesses into the remote work-sphere to allow more time to work outside of a traditional office. While the convenience of having an executive suite or shared workspace for client meetings is a no-brainer to most, lately many law firms using these facilities for physical addresses have been negatively affected when it comes to Google My Business Listings.
Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your…
If you are undertaking a content marketing strategy or launching a new website, you need to understand a concept called “readability” and the effect it has on SEO value and user experience. While readability was not always an important factor to consider for SEO, it’s becoming hugely significant and you will need to be mindful of it.
Lisa Hopkins