I previously discussed how to choose your email marketing software, create and segment your email list, design your newsletter and find and create great content. Once you create and send an email marketing campaign, it is imperative that you track and measure its success.
For an e-mail marketing message to be effective, it must appear personal and relevant to each reader. While email marketing is not dead, the days of ‘list-buying’ to ‘e-blast’ 10,000 messages are dead.
Email marketing strikes many as outdated but, in fact, email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image among prospective clients and cause email providers to rate you as spam.
Email marketing strikes many as outdated. More chic platforms like social media and mobile marketing are stealing the limelight, but email marketing is still one of the best investments a law firm can make in their marketing plan. An e-newsletter can spur viral content sharing and position you as a thought-leader, attracting new clients and referral attorneys. However, a bad email newsletter can be an annoyance to your clients and contacts, and even worse, create a negative image among prospective clients and cause email providers to rate you as spam.
Stacey E. Burke