Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
When it comes to promoting your law firm and its services, it’s important to consider the firm’s overall reputation. While you may think your opinion of the firm’s work is all the general public needs to know, the opinions of your clients actually carry much more weight. Because of this, having multiple quality client Google reviews of your firm’s work is incredibly important. Learning the processes to take to get better and more valuable client reviews on Google can help take the digital reputation of your firm to new heights (and correspondingly increase its appearance in search results).
Now that we, as an industry, have made our way through three-fourths of an historical year, what should we do with the three months we have left? What should a law firm do between now and the end of the year?
The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.
Despite the prevalence of Google searches and the many perks of having a robust online presence, many businesses – including law firms – fail to utilize the extremely important and free tool that is Google My Business.
Is it enough to only offer your web copy in English? There are six top reasons why you should translate your law firm website.
When it comes to marketing your law firm, a quality case study can be an effective way to showcase the abilities of your attorneys both in and out of the courtroom. Though creating them can take time, there are many different ways to build a compelling case study for your firm. Utilizing best practices for curating an effective case study can help your firm gain quality leads and increase its digital reach, while also visually exhibiting the successes of the firm in a fascinating way – beyond just listing a long line of representative matters or case results.
Lisa Hopkins