Category: Law Firm Digital Marketing

When it comes to marketing your law firm, a quality case study can be an effective way to showcase the abilities of your attorneys both in and out of the courtroom. Though creating them can take time, there are many different ways to build a compelling case study for your firm. Utilizing best practices for curating an effective case study can help your firm gain quality leads and increase its digital reach, while also visually exhibiting the successes of the firm in a fascinating way – beyond just listing a long line of representative matters or case results.

When it comes to marketing, being aware of your competitors is one of the most important aspects to any analysis. With overlapping practice areas and many firms operating within major metropolitan areas, understanding how to put together a comprehensive competitive analysis can give law firms the upper hand when it comes to strategizing their overall marketing efforts and beating out the competition.

During this year so far, our country and our world have navigated crises daily, with each event having the potential to generate tremendous backlash if a brand misspeaks or mishandles even the smallest aspect of communications. It is now more important than ever for law firms to be a source of truth and assistance for…

We are almost halfway through 2020, and the year has already seen massive changes in the way we are interacting with each other. As large scale stay-at-home and work-from-orders swept the nation due to COVID-19, the effects of social distancing and physically isolating created ripples across the digital world. From determining how to engage with…

You don’t have to be a marketer to be familiar with the numerous algorithm updates Google implements over the course of each year. Recent updates have focused on improving and enhancing user interface (UI) and user experience (UX). While the majority of Google updates will have minor impacts – if any – on the everyday…

When it comes to writing digital content, it’s no secret that an important goal is for it to be seen by as many people as possible searching for your topic. While it may feel like Google is all that matters – and optimizing law firm content for that one search engine is challenging enough – a myriad of different factors matter when optimizing your writing for multiple search engines.