With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…
Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…
There is nothing like a quarantine to force us into cleaning and organizing. Like most people who now find themselves working from home, you may be reviewing a lengthy home improvement task list you keep tucked away for rainy days. As social distancing and shelter-in-place orders proliferate across the nation, you can also take advantage…
As we continue to practice social distancing, Zoom meetings have become a go-to method of conducting client meetings, mediations, depositions and even hearings. If your law firm is utilizing video conferencing to conduct business during this time, we’re here to help create a professional background for you. Utilizing your law firm’s logo and branding, we…
Working through these turbulent times can be challenging for sure, but if you approach it the right way, the transition can be fairly seamless. Read our tips to learn how to smoothly and successfully tackle your social media marketing responsibilities while working remotely.
When it comes to creating content for a web page or blog entry, it’s easy to assume the process simply entails writing and publishing the content. Most website content is written with an eye toward search engine optimization (SEO), in order to help a site rank higher in search engine results and thus be seen by more potential clients. Writing content designed to rank in different search engines can be incredibly beneficial for any law practice.
Being strategic with the type of content your law firm shares and the frequency with which it’s shared can make all the difference.
Stacey E. Burke