Are you spending too much time marketing your law firm – or not enough? Do you know how many hours you and your staff spend on marketing? While best practices will vary by firm and talent, below I provide industry guidelines to help you quantify your marketing efforts.
Last week I attended a two-day, advanced Needles training in New Orleans. Needles is a law firm case management software that has been on the market for 30 years, and is used by thousands of firms around the country. If you’ve never heard of Needles, here are four important things Needles can (or cannot) do for your law firm.
This blog post will be the third and final post in a series of three posts covering:
(1) How to hire a law firm marketing director (directed to law firm partners),
(2) How to train your law firm marketing director (directed to law firm administrators), and
(3) How to be a good law firm marketing director (directed to the actual marketer).
Now that you have been hired as the marketing director of a law firm, you will need to prove yourself valuable to the company and perform your job duties well.
A couple of months ago, I wrote a post describing how best to take advantage of Outlook and similar calendaring systems in order to create a more efficient workflow for attorneys and law firms. This blog post will discuss various calendaring options for law firms wanting to create a firm calendar.
This blog post will be the second in a series of three posts covering:
(1) How to hire a law firm marketing director (directed to law firm partners),
(2) How to train your law firm marketing director (directed to law firm administrators), and
(3) How to be a good law firm marketing director (directed to the actual marketer).
Now that you have hired a law firm marketing director, you will need to (1) prepare for their arrival and (2) train them.
Law firms invest time and money in case management software, often considering document management after the fact. Case management keeps a busy law firm on track by organizing data and moving cases along. Document management is one very significant component of case management. Creating, saving, and accessing the appropriate case-related items (such as pleadings, medical records, and contacts) will make or break your ability to get the best result for your client in the most efficient and cost-effective manner.
This blog post will be the first in a series of three posts covering:
(1) How to hire a law firm marketing director (directed to law firm partners),
(2) How to train your law firm marketing director (directed to law firm administrators), and
(3) How to be a good law firm marketing director (directed to the actual marketer).
Stacey E. Burke