click to call

How to Make a Phone Number Click-to-Call

By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…

FAQ

Five Reasons Every Law Firm Website Should Incorporate FAQs

The best practices for law firm website design and copywriting continue to change in response to consumer behavior – and nothing has shifted that behavior as dramatically as the COVID-19 pandemic. Now, users are searching for answers to questions way more frequently than ever before. Proving the answers to searchers’ questions in your website content will help your site rank higher in search engine results pages (SERPs), including potentially scoring a spot in the coveted rich results.

Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

How to Give Your Website Personality

How to Give Your Website Personality

Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful personality to reflect the identity of the firm. While law firms are looking to portray a professional demeanor, that doesn’t mean their website designs have to be plain. Injecting your website with some personality is a great way to…

Houston Law Firm Digital Marketing

What Google’s Latest Updates Mean for Your Law Firm’s Website

When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.