Facebook advertising lingo has evolved over the years, but many (including me) who have been using it since the beginning still use the outdated phrasing: “promoted post” or “boosted post.” While you can boost a post by clicking the “boost post” button that appears on every Page post, that type of “boost” doesn’t provide the level of sophistication available in Facebook Ads Manager.
Category: Social Media Marketing
There are numerous tools out there to help promote your law firm on social media. Perhaps one of the most powerful and effective tools being used today is the hashtag.
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers. While its advertising capabilities are not as robust as Facebook’s, over the years more and more features have been added, including better tracking mechanisms and additional targeting parameters. In 2019, 30% of Am200 law firms utilized LinkedIn ads…
In order to maximize the potential of your social media platforms and effectively reach your audience, follow our tips for the major do’s and don’ts when it comes to social media etiquette for law firms.
With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…
On any other seemingly normal workday, law firms use social media to connect with professional connections, existing clients, and local communities on everyday items such as offered services or practice areas, awards or accomplishments, and promoting speaking engagements, among other things. However, in light of ongoing concerns over the novel coronavirus or COVID-19, ensuring these platforms are also being utilized for crisis related communications is more paramount than ever.
Working through these turbulent times can be challenging for sure, but if you approach it the right way, the transition can be fairly seamless. Read our tips to learn how to smoothly and successfully tackle your social media marketing responsibilities while working remotely.