Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

Houston Law Firm Social Media Marketing

How Law Firms Can Use Social Media for Crisis Communications

On any other seemingly normal workday, law firms use social media to connect with professional connections, existing clients, and local communities on everyday items such as offered services or practice areas, awards or accomplishments, and promoting speaking engagements, among other things. However, in light of ongoing concerns over the novel coronavirus or COVID-19, ensuring these platforms are also being utilized for crisis related communications is more paramount than ever.

Coronavirus

Should Law Firms Market During The Coronavirus Crisis?

When a global crisis strikes, communities experience extreme emotions like grief, chaos, and confusion, which can last days, weeks, months, or even years. Even though rationally most people know businesses can’t simply stop and pause until everyone feels better, actually seeing advertising amidst international chaos can affect people differently. So how can a professional services…

Social media apps

Tips for Humanizing Your Law Firm Brand

The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…