Legal Marketing Agency

Ensuring Your Social Media Content Reflects Your Brand Identity

For many law firms, getting started on social media may seem like a piece of cake. All you need is a few photos and ideas for content to start posting, right? Unfortunately, a few photos and fun ideas don’t make for a long-term strategy or a strong presence on social media. Having a strong brand identity that reflects your firm’s values and showcases the applicable practice areas effectively is what will make your law practice stand out from the crowd. This can be accomplished by finding out the proper voice and tone your firm should use on social media.

Law Firm Social Media Marketing

What are Twitter Lists and How Can You Use Them for Your Law Firm?

In today’s social media-centric world, it can be easy to assume that you have all of the major platforms figured out. While you may know Instagram is the platform for primarily image-based content and LinkedIn is for professional connections, you may not know about the tiny details each platform has available to further the social reach of your law firm. This is especially true when it comes to Twitter and utilizing Twitter lists.

LinkedIn-Posts

Social Media Metrics You Should Actually Care About, Part 3: LinkedIn

At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.

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