The challenging thing about Search Engine Optimization (SEO) is that Google and other search engines are constantly updating their search algorithms. What is considered “quality” and “relevant” changes frequently. While Google makes a few minor algorithm updates daily, every now and then Google rolls out a much more comprehensive update. Google updates can be difficult to spot because the company tries to release them inconspicuously. Google does this by rolling out updates slowly and by industry. If you notice a change in rankings, don’t panic. You need to ask a few questions first.
Brand identity is something widely discussed in the marketing sphere, but isn’t always top-of-mind for those working in other industries. Law firms in particular have difficulty articulating their brand identity outside of a summation of their practice areas. But having a clear idea of your firm’s overall brand identity, and using that template to drive all of…
For years, the most common mobile web design practice has been to develop a unique mobile version of a website on a sub-domain. For example, if a law firm’s primary website is www.lawyersrule.com, the mobile version will live at m.lawyersrule.com. Visitors on mobile devices are automatically redirected to the “m.” sub-domain website instead of the primary website. While this approach works, it does not work as well as a newer and better trend called responsive design.