Coronavirus Pandemic

How To Engage With An Audience In Crisis

With nearly all public gatherings canceled and many of us staying indoors, more and more of us are increasing our online usage, including watching videos on YouTube and connecting with friends on social media channels like Facebook and Instagram. The Internet has seen incredible, sudden growth in traffic during the COVID-19 pandemic – including total…

How to Give Your Website Personality

How to Give Your Website Personality

Law firm websites can fall into a bit of a rut, remaining devoid of any meaningful personality to reflect the identity of the firm. While law firms are looking to portray a professional demeanor, that doesn’t mean their website designs have to be plain. Injecting your website with some personality is a great way to…

Houston Law Firm Digital Marketing

What Google’s Latest Updates Mean for Your Law Firm’s Website

When it comes to search engines like Google, algorithm updates can occur at virtually any moment. These updates can affect how websites are ranked in organic search results. Recently, the massively popular search engine announced it would be rolling out its latest round of changes early this year. Read below to learn more about how these updates can affect your law firm website and its Google rankings.

law firm digital marketing

How To Get Your Law Firm Digital Marketing Ready For The New Year

As we approach the end of a calendar year, law firm management is reviewing the past 12 months to see how far your law firm has progressed toward its goals along with how important metrics are trending year-over-year. Since having a good looking, properly functional, optimized law firm website is imperative for business success, part…

voice search

The Intersection of Voice Search and SEO

It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.

website content

Why Your Firm’s Website Content Length and Quality Matter

It’s no secret that website content is important. You want to ensure your firm is putting its best foot forward from the moment a prospective client hits your homepage. Many lawyers don’t realize quality content requires the right length (or word count) for Google to recognize it as such. Here are just a few reasons why you need to ensure the length of your website content complies with SEO best practices and the quality of your words both matter.