voice search

The Intersection of Voice Search and SEO

It has become increasingly common to see (and hear) others asking questions and making requests directly to their smartphones and other mobile devices. For some, the days of typing in a URL and waiting for a browser to load a webpage on a phone are over. Now, one can easily ask Siri, Alexa, or any other voice-activated controls a question or use them to create a reminder.

website content

Why Your Firm’s Website Content Length and Quality Matter

It’s no secret that website content is important. You want to ensure your firm is putting its best foot forward from the moment a prospective client hits your homepage. Many lawyers don’t realize quality content requires the right length (or word count) for Google to recognize it as such. Here are just a few reasons why you need to ensure the length of your website content complies with SEO best practices and the quality of your words both matter.

Keyword Research

How To Perform Keyword Research

If you’re familiar with digital marketing, one of the common buzzwords you’ve likely heard is “keywords” or “keyword phrases.” These refer to terms people use when searching online to find the information they need. While keywords can help your law firm website rank in organic search engine results, they can also serve a variety of…

Stock Imagery

Why Lawyers Should Embrace Stock Images

A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…