Building your own website for your law firm might seem quick, easy, and cheap, but it includes more hurdles than you realize.
Has your law firm bought lots of domain names but doesn’t know what to do with them? Learn how to use them (or not) for the best SEO results.
While Google provides multiple free tools, Search Console is possibly the most crucial yet most underutilized tool in the pack.
Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow the guide below for best practices on internal linking that can make a huge difference in the success of your online legal marketing.
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
With the migration to online services, it is now more important than ever to fix your site and page speed. Internet users are less tolerant of slow websites, and if your law firm site is not fast enough, it will lead to decreased exposure in search results and less engagement with visitors. Optimizing your website for speed can be tricky if you are not familiar with coding.
By now, most lawyers know it’s important to have a website that performs well on mobile devices. Mobile traffic accounts for a large percentage of website traffic, and Google has largely transitioned to “mobile-first” indexing of websites. Having a responsively designed website is only part of what your law firm needs to succeed with mobile…