Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded.
Recently, firms are using live video as a tool to reach larger audiences with their information, boost their online engagement, and other long lasting benefits. Through video, audiences are getting the chance to get to know a firm’s attorneys, the work they do, and what their office is like in real time. If your law firm isn’t already streaming live video, it’s time.
LIVE VIDEO PLATFORMS
There’s no better place to get your feet wet with live video than via social media, of course. Platforms such as Facebook, Twitter, YouTube, and Instagram allow you to stream real time video to consumers at the click of a button.
Keep in mind the reach goes beyond just your social media following. Live videos on social media channels are searchable, and can even be embedded on your law firm’s website.
WHAT DO I RECORD?
It’s clear that live video is worth the marketing time and effort, but now you might be wondering what you should share. Below are a few simple ways to get started.
Events
Sharing a live event with your audience can help them feel more connected to your law firm by allowing them to be a part of it. Go live when your law firm is volunteering for the holidays, celebrating a birthday in the office, or even attending a conference. Walk around and show as much as you can so the audience gets a true feel for the event and doesn’t get bored.
A Q&A session
Think of the top 10 questions your law firm has been asked, and turn that into a live Q & A session. You can also look in your website’s Google Analytics to see what users most commonly search for and talk about those issues. Viewers will also submit questions via commenting on your live video, so keep an eye out for those and answer accordingly.
Behind The Scenes
Entertain viewers by showing them something they wouldn’t normally have access to. Show how your firm’s attorneys individually prepare a case for trial, for example (without revealing anything confidential of course). Go live when your law firm is having a photo shoot for the new website. Anything that provides a new perspective or is typically off-limits will hold attention.
Interviews
Show the human side of your law firm and host a live interview with one of your attorneys each week. Don’t let the video stray away from the “personal” aspect too much. If it gets too professional or structured, people will lose interest.
BEST PRACTICES
Develop a Loose Plan
Before you go live, decide what you want to talk about. Outline a few talking points or examples you’d like to bring up. Don’t write out a complete script, otherwise your video will come off as too controlled.
Check Your Internet Connection
Before you click the “live” button, make sure your law firm is picking up a strong Internet connection. Nothing is worse than a video getting cut short by a bad connection.
Build Awareness and Interest
Post on your social media channels in advance, letting your followers know when you’re going live.
Record a Longer Video
Facebook suggests about a 10-minute video as a good starting point. The more time you’re willing to spend on your live video, the more it will be watched and shared.
Use it Often
The more you go live, the better you will get at it and the more reach and engagement your channels will achieve. Keep your live video schedule consistent and keep your audience engaged.
LAW FIRM VIDEO MARKETING EXPERTS
This should get your law firm on its way to a great first live video. If you’d like more help in streaming videos for your law firm, contact the video marketing experts at Stacey E. Burke P.C.
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