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End of Year Marketing: Reflect, Celebrate, Thank

Nov 28, 2013 | by Stacey Burke | Marketing Services
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With just four weeks left until we bid 2013 farewell, you should take the time to reflect on the past year, celebrate your firm’s accomplishments, and thank those who have contributed to your success. 

Three ways to end 2013 with fireworks that won't fizzle:


We hope that 2013 was your best year yet. Did your firm win an industry award or honor, add a notable staff member or attorney, contribute to your community, speak at a noteworthy conference or event, or celebrate a milestone? The end of a calendar year is the time to recognize accomplishments like these that have occurred during the past year, with an eye toward the future. Reflect on and share these milestones in a blog post. Repurpose the blog post and expand upon significant moments in an end-of-year e-newsletter to your clients, friends, referring attorneys, and vendors.


Events bring people together to celebrate, so throw a holiday party. Law firms can have holiday parties within their own firms or as a party for everyone they know. The holidays are a time to celebrate accomplishments and to thank those who have helped you achieve them. I love simple, classic gatherings that focus on people and not endless speeches and recognitions. Paperless Post and Celebrations provide an easy, stylish way to get the word out about your event, and to take RSVP’s, streamlining the digital invitation process (both also offer beautifully designed print invitations and greeting cards).


Thank those that have contributed to your success this year with gifts, including vendors and referral sources. Holiday gifts can include 2014 calendars and a great bottle of wine. I like, where you can choose your wine, personalize the greeting, and schedule the delivery. What are your favorite gifts you have received in the past?

How is your firm reflecting on this year, celebrating your success, and thanking those who contributed to the success of 2013?


Sidebar stacey e burke About Stacey Burke

Stacey E. Burke is both an experienced trial lawyer and law firm business consultant. She works with lawyers and law firms around the world to improve their business development, marketing, and infrastructures.

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