Your Facebook business page is a true digital point of contact for your law firm. Not only is it an avenue for clients and referral sources to reach you, but it also facilitates easy engage with them and their networks. Posting on social channels consistently can get tedious, and you may fall into a rut, unable to come up with new content. In this post, I reveal five of the most successful (and easy) Facebook posts for your law firm’s Page.
FACEBOOK POST #1 – IMAGES
When you are on Facebook, leisurely scrolling through the news feed, isn’t it usually the images that get your attention?
According to Fast Company, Facebook photos posts account for 93% of the social network’s most engaging posts, with 53% more likes, 104% more comments, and 84% more click-throughs than text-based posts. If your law firm has image-based content to share, share it on Facebook! Examples can include infographics, photos of your staff and lawyers around the office, holiday greetings, and more.
While you do want sharp, professional grade images on your website, your Facebook page is a different story. Use free programs (such as Instagram, Pixlr, and Over) to add an extra touch to your photos before posting.
FACEBOOK POST #2 – VIDEOS
Video is easy for social media users to digest, and digest it they do, by the billion. Over 500 years of YouTube videos are watched on Facebook every day and YouTube has 6 Billion hours of video watched a month.
Don’t just shoot boring, suit-clad videos of yourself sitting in your office or standing in front of a green screen talking about boring legal topics. Expand your law firm video horizons (we have more tips here) – include client testimonial videos, demonstrative evidence, news coverage, and community involvement. Capture your firm doing things that make you look human on video and share it.
FACEBOOK POST #3 – SHARING OTHERS’ CONTENT
If you read a blog post that could be helpful to your audience, link to it from Facebook. People will appreciate that you’re sharing something useful and not just being self-promotional, and they will want to share it with their friends. Sharing others’ content also builds your brand’s relationship with the author of that content, whether it be a media outlet or another law firm.
FACEBOOK POST #4 – CONVERSATION STARTERS
Posting just a status if fine, but it doesn’t request engagement from your audience. Question posts get 100% more comments than standard text-based posts. Fill in the blank posts are another easy conversation starter and one that gets great response. Questions and fill in the blanks can be industry specific or general; however, if you go with something general, ensure it still targets your primary fan base. I have seen local sports team questions, weather discussions, and even trivia questions work well to increase fan engagement for law firms.
FACEBOOK POST #5 – SHARING YOUR OWN BLOG POSTS AND CONTENT
Use social media to drive traffic to your website not only to spread information about your business, but also because powerful search engines like Google pay attention to your website’s activity. Inbound traffic and regularly updated content increase search engine attention toward your website and ultimately its search engine results.