If individual lawyers at a law firm position themselves as thought leaders and industry experts through speaking engagements marketing, they can leverage this influence to both answer the questions of potential clients and to build brand awareness for the entire law firm.
Professionals and businesses are now experiencing more opportunities to build their brands on LinkedIn. What does this mean for your law firm?
Whether you’re a lawyer starting a new firm or an attorney with a major law firm about to rebrand, the very first consideration is your law firm logo.
Just as with our legal work, when it comes to law firm content marketing, planning in advance improves the execution. Taking the time to research, map out, and plan every aspect of each piece of content your law firm will produce makes it easier on the lawyers and/or other authors to be consistent with voice, timing, objectives, and effectiveness. If you don’t create a plan to get everything done that needs to be accomplished, the chances of it happening decrease. This is why we recommend and explain below how to create a comprehensive content marketing strategy for lawyers and law firms.
Microsoft Bing is the third most used search engine (behind Google and YouTube) and is often overlooked in law firm marketing. Here’s why your law firm should make an effort with its Bing presence, and how to properly optimize your Bing Places for Business listing.
Building your own website for your law firm might seem quick, easy, and cheap, but it includes more hurdles than you realize.
Law firm content marketing is one of the quickest and most effective ways to increase traffic to your website, establish your attorneys as thought leaders, and generate more business. Become an authority in your areas of practice and industries of focus and sign up more of your ideal clients by starting a successful legal blog.
Stacey E. Burke