Many lawyers (myself included) have purchased a variety of domain names over the years. Some lawyers or firms want to own every available URL they can find associated with their niche and/or every variation of the firm name, while others felt the dot law domains would be crucial to legal marketing survival. Many are under…
We’re quickly approaching the end of another year – however unusual the year may have been. As Google announced yet another core algorithm update coming this month, it’s probably a good time to evaluate your law firm’s marketing tools and assess any areas where improvement could occur. While Google provides multiple free tools available to…
Every law firm website contains internal links, but why are they often ignored? One of the simplest things you can do to improve the health of your law firm website and its overall performance in search rankings is internal link building. Internal linking is a marketing power move that is often underrated, largely because it is misunderstood. If you have been neglecting the inclusion of internal and external hyperlinks in your website content, follow the guide below for best practices on internal linking that can make a huge difference in the success of your online legal marketing.
Given the uncertainty and gloom many have experienced this year, the holidays should be a time of coming together and making an impact, and it is crucial your law firm takes the time to do it right. Read our tips to learn which mistakes to avoid during your law firm’s holiday social media giving campaign.
Since we can’t speak at live events or network in person, online authority marketing is more important now than ever before. People who decide to market their authority invest in what appears in digital search results for their name, their firm name, and their specific areas of expertise. When the results of a web search position you and your firm as experts in your practice areas and geographic locations, your authority or credibility rises.
Domain authority is a score developed to analyze how likely your website is to rank on SERPs – or search engine result pages. While a website’s domain authority analysis includes a variety of metrics and variables just like Google’s algorithm does, it focuses heavily on the number of referring domains (also commonly called backlinks) for a given website.
With the migration to online services, it is now more important than ever to fix your site and page speed. Internet users are less tolerant of slow websites, and if your law firm site is not fast enough, it will lead to decreased exposure in search results and less engagement with visitors. Optimizing your website for speed can be tricky if you are not familiar with coding.