At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.
While the analytics available on Twitter are slightly less detailed than Facebook, they aren’t any less important. It’s important not to waste time analyzing the unhelpful numbers. Focus on evaluating figures that directly impact your law firm. Read on to learn which Twitter social media metrics your law firm should actually care about.
Last week we covered the various types of Facebook advertising campaigns, including when and why a law firm should each. Now that your campaigns are running, Facebook provides a wealth of analytical data on the ads. Sifting through all of these numbers can be a bit overwhelming; below are the top indicators to focus on when evaluating the success of your Facebook advertising campaigns.
Most law firms have websites, and most track their website analytics. If you do not, stop reading right now, and have the person in charge of your website immediately add Google Analytics. It is hard to measure the effectiveness of your law firm website without set benchmarks to compare it against in your industry. So, what are the legal industry standards for good website activity?
I previously discussed how to choose your email marketing software, create and segment your email list, design your newsletter and find and create great content. Once you create and send an email marketing campaign, it is imperative that you track and measure its success.
Stacey E. Burke