LinkedIn-Posts

Social Media Metrics You Should Actually Care About, Part 3: LinkedIn

At this point, it’s clear that when it comes to social media, there are hundreds of metrics to track and analyze. At the end of the day, you still might be left confused or unsure of how much progress you have actually made. In part one and two of this series we discussed the ins and outs of both Facebook and Twitter analytics that you should actually care about. Now it’s time to cover LinkedIn analytics.

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Understanding Facebook Advertising Metrics

Last week we covered the various types of Facebook advertising campaigns, including when and why a law firm should each. Now that your campaigns are running, Facebook provides a wealth of analytical data on the ads. Sifting through all of these numbers can be a bit overwhelming; below are the top indicators to focus on when evaluating the success of your Facebook advertising campaigns.

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Legal Industry Standards for Website Activity

Most law firms have websites, and most track their website analytics. If you do not, stop reading right now, and have the person in charge of your website immediately add Google Analytics. It is hard to measure the effectiveness of your law firm website without set benchmarks to compare it against in your industry. So, what are the legal industry standards for good website activity?

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