You don’t have to be a marketer to be familiar with the numerous algorithm updates Google implements over the course of each year. Recent updates have focused on improving and enhancing user interface (UI) and user experience (UX). While the majority of Google updates will have minor impacts – if any – on the everyday…
It is especially important to stand out now with the deluge of content being dispersed amidst COVID-19 and the influx of users on the web. Believe it or not, blog promotion goes way beyond hitting the publish button and sharing a link on social media.
When it comes to creating content for a web page or blog entry, it’s easy to assume the process simply entails writing and publishing the content. Most website content is written with an eye toward search engine optimization (SEO), in order to help a site rank higher in search engine results and thus be seen by more potential clients. Writing content designed to rank in different search engines can be incredibly beneficial for any law practice.
The New Year signifies more than just a change in date; for digital marketers, 2020 brings a decade of blank canvas primed and ready for fresh ideas. To truly appreciate the potential for growth and dominance digital marketing holds in this decade, one must first acknowledge the evolution of digital marketing. From stuffy emails and…
Content marketing is a hugely successful marketing strategy that uses the production of quality content to increase organic search engine rankings. The centerpiece of a content marketing strategy is an editorial calendar. Without an effective and well thought out editorial calendar, your content marketing will likely fall apart. Here are five tips for creating the best editorial for your content marketing.
Content marketing is a great way to promote your law firm and obtain new leads. By creating engaging and informative content, law firms can increase their website traffic and encourage more conversions from users. One of the newest tactics used by content marketers is news scraping, and savvy law firms looking for a competitive edge should consider adding it to their marketing strategy.
It’s no secret these days that content marketing is a must for law firms when it comes to boosting online presence and attracting new clients. What better way to achieve brand awareness and traffic to your website than blogging? When done correctly, a blog can be one of the most powerful tools to increase organic search visibility, promote your legal expertise, and engage with your audience. But how exactly do you measure success and ROI?
Lisa Hopkins