Business development is a revenue generation tactic most law firms are familiar with. Strategies can include attending and participating in CLE’s, submitting your written work to legal and academic journals, and more. With this in mind, it’s important to know how to expand on business development basics to further your firm’s reach and to ensure you are getting the most out of your efforts.
Tag: Business Development
If you’re planning to speak at an event or you want to pitch yourself to speak at an event, you’ll need to write a speaker biography to properly introduce yourself to the audience. But what should you put in the bio? How do you highlight your skills without sounding like you’re bragging? Personally, I’ve found…
Speaking is one of the best ways to build a lawyer’s reputation and connect with people who may need your help. Speaking consistently at least once per month increases your credibility and visibility in both your local community and your expanded professional community. However, as many business developmentally challenged lawyers already know, pitching yourself does not come naturally to all of us.
As discussed in last week’s blog post “Components of Law Firm Business Development Success: Clients,” true biz dev starts with maintaining what you’ve already built. Lawyers and staff alike must make consistent and concerted efforts to maintain the law firm’s referral sources as well as its clients.
Successful law firms must employ both marketing and business development to grow their practices, but many firms frequently (and incorrectly) use the terms interchangeably. While both marketing and business development contribute to growing your law firm’s bottom line, each has different and distinct responsibilities.