Think of earned, owned, and paid media like a three-pronged support – each element is an important part of the whole and all contribute to a complete media marketing strategy. Earned and paid media extend the reach of your owned media; and, to be successful, you need to amplify and scale your owned media channels….
Tag: content marketing
There’s one thing the law firm marketing experts at Stacey E. Burke, P.C. are always asking clients to provide, but we almost never receive: case results and/or representative matters. Case results should be present on every law firm website because they provide significant value. Unfortunately, since we can’t read minds, we have to rely on our clients to provide us with this information. Any lawyer that has successfully handled or assisted in any type of legal matter has case results, and they should absolutely be on your website. Here’s why.
When it comes to video marketing, most of us think of the short video clips we’ve seen on Facebook that are anywhere from 30 seconds to two minutes long. This comes from the notion that because we have supposed short attention spans the videos we create and post should be kept short in order to encourage more engagement and gain views. This might’ve been the case not long ago, research is showing an increasing trend of longer form video content.
In a previous blog, I discussed the importance of knowing the ins-and-outs of how to properly submit an article for publication—but what steps should you take once the article has been published? Many law firms put the bulk of their work into getting the article written, reviewed, edited, submitted, and published, assuming that once published, the work is done. This however, isn’t necessarily true.
While there are misconceptions when it comes to marketing, there are many more when it comes to the ethics and methods surrounding law firm marketing. Most law firms need and desire to offer their best services to their potential clientele, which begs the question of how law firms can then separate themselves from the herd. Here are five of the most common misconceptions about marketing for law firms:
Video has made a big splash in the world of digital marketing over the past few years. According to HubSpot, 72 percent of people would rather watch a video to learn about a product or service than read text and 97 percent of marketers also found video helped increase user understanding of products or services. It’s important to know the ins and outs of these tools in order to better understand how they can play into your marketing efforts.
Between blog posts, content marketing, social media platforms, online advertising, email, and text messages, there are more ways to communicate digitally than ever before. Constantly communicating with your clients or referral base is incredibly easy in today’s digital age, but it’s also easy to overdo it. While keeping website content and postings fresh is important, make sure you don’t alienate your followers with information overload.