Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
Tag: content marketing
As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
It should go without saying at this point that content is an integral part of any successful online marketing strategy. And that as digital trends change regularly, your law firm content must accordingly adjust. What worked a year ago online may not work today and certainly will not work in the future. So what are…
As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.
We all know by now that video content is taking over the world; and, since social media is not slowing down anytime soon either, combining the two is how you make it work in the digital marketing realm.
A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…