Content marketing involves creating content in various forms – blogs, videos, and graphics – that generate interest in your law firm. Professional services consumers are savvy enough to research a business before considering it as a provider of services. Consumers are attracted to engaging content that’s relatable; and, when readers connect with your content on…
Working through these turbulent times can be challenging for sure, but if you approach it the right way, the transition can be fairly seamless. Read our tips to learn how to smoothly and successfully tackle your social media marketing responsibilities while working remotely.
Being strategic with the type of content your law firm shares and the frequency with which it’s shared can make all the difference.
A “listicle” might sound fancy, but in reality it is quite basic and something you’ve seen a million times on the Internet. It is simply an article that appears in the form of a list. Titles often include numerical values, such as “10 Movies to See This Year” or “25 Gadgets You Can’t Live Without.”…
Creating provoking social media captions is not only an effective way to ensure your followers click-through to read your content, but also it inspires reactions and conversations around what you are posting.
As we gear up for the end of the decade and enter into 2020, it’s important to reflect on how to improve our advertising efforts. Digital marketing, in particular, has many different facets, with video marketing being one of them. Contrary to what some believe, video marketing can work for law firms of all shapes and sizes. From solo practices to massive international law firms—let’s take a look at how video marketing will change in the new year and how your law firm can best utilize it.
Devoting time to connect with a local organization that lines up with your firm’s practice areas or passions is a great way to end the year, especially when done right.
Lisa Hopkins