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Easy Ways to Jump into Live Video in 2018

Let’s face it- live video is too big to ignore anymore. These days it is an undeniable and crucial component of any digital marketing plan. Streaming video is not only a means of entertaining people, but it’s a great way to stand out as a business (yes, even a law firm). After all, viewers spend three times more time viewing a video when it’s live rather than prerecorded. If your law firm isn’t already streaming live video, it’s time.

WHY LAW FIRMS NEED SOCIAL PROOF FOR ONLINE MARKETING SUCCESS

Why Law Firms Need Social Proof For Online Marketing Success

Social proof is the positive influence of “everybody’s doing it” – when the actions and opinions of others affect your choices and actions. If we see others engaging in certain behavior online, we are more inclined to believe those actions are worthwhile. It’s what prospects, clients, and referral sources use to confirm your law firm is a legitimate entity and the right fit for their needs.

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Law Firm Blogging and Measuring ROI

It’s no secret these days that content marketing is a must for law firms when it comes to boosting online presence and attracting new clients. What better way to achieve brand awareness and traffic to your website than blogging? When done correctly, a blog can be one of the most powerful tools to increase organic search visibility, promote your legal expertise, and engage with your audience. But how exactly do you measure success and ROI?

LAW FIRM MARKETING STRATEGIES: TRADITIONAL VS DIGITAL

Law Firm Marketing Strategies: Traditional VS Digital

Users increasingly find businesses to use and products to buy via search engines online. Thus, spending on digital marketing only continues to increase. A question has arisen as to whether the marketing world will soon do away with traditional tactics and let digital strategies take over. Can a law firm reach a happy medium working with both traditional and digital marketing strategies cohesively?

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4 Simple Ways To Drive New Clients To Your Website

Often times one of the highest requests we get as marketing managers is “How do I drive more traffic to my website?” We know that for business owners, an important goal is to always drive new clients to your website. While we can easily list about 50 ways to do this, we’ll start with four for now. Below is a short list of simple ways you can drive traffic to your site.

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Marketing Tips for Lawyers

I started Stacey E. Burke, P.C. (SEBPC) in 2010, to establish my own entity even though I was still working full time for another law firm. I used SEBPC primarily to write digitally optimized copy for law firms in practice areas that were non-competitive with my employer. At that time, my favorite part of digital marketing was writing copy. I have a public relations journalism background and enjoyed getting to write copy beyond legal pleadings and correspondence, which also did not require a litany of legal citations.

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