It should go without saying at this point that content is an integral part of any successful online marketing strategy. And that as digital trends change regularly, your law firm content must accordingly adjust. What worked a year ago online may not work today and certainly will not work in the future. So what are…
Tag: content marketing
7 Social Media Myths That Might Be Hurting Your Law Firm
As social networks continue to emerge and change, so do common misconceptions about how to use them. Today we are going to cover some of the most common social media myths that could be hurting your law firm and its social media marketing efforts.
The Lawyer’s Guide to Instagram Live
We all know by now that video content is taking over the world; and, since social media is not slowing down anytime soon either, combining the two is how you make it work in the digital marketing realm.
Why Lawyers Should Embrace Stock Images
A recent article derided the use of stock images for law firm websites – claiming, “Most of them are unrealistic, not very engaging and very stiff.” The author instead suggested law firms invest significant time and money to take all of their own personalized photos. While the author’s critique may be true for a small…
A 3-Step Plan Of Action For Small Law Firms On LinkedIn
Whether you are looking to build your professional network, share your firm’s blog posts, awards, and accolades, or attract new clients, LinkedIn can be the place to do so. In order to achieve these LinkedIn objectives, however, your firm needs a plan of action. Read our tips for building a smart plan of action for your small law firm on LinkedIn.
Optimize Your Video Content With These 4 Critical Tips
Video content is popping up everywhere in the digital world these days. Despite its popularity, there is a common misconception that simply uploading a video to YouTube or Facebook is that’s all that is needed; however, that is not the case. You may not realize it, but optimization is crucial to the success of your…
Five Tips For Creating The Best Editorial Calendar
Content marketing is a hugely successful marketing strategy that uses the production of quality content to increase organic search engine rankings. The centerpiece of a content marketing strategy is an editorial calendar. Without an effective and well thought out editorial calendar, your content marketing will likely fall apart. Here are five tips for creating the best editorial for your content marketing.